Advanced Television


Data: UK adspend hits £9.6bn

Advertising spend in the UK beat expectations in the third quarter of 2023, according to the latest quarterly data from WARC and the Advertising Association, driven by search and online display spending. Key figures The AA/WARC report finds that spend rose by 15.9 per cent to a total of £9.6 billion (€11.2bn) for the period […]

January 25, 2024

France: VoD consumption growing

In 2023, French VoD consumption made up a third (33 per cent) of overall video viewing, a rise of seven points over four years. According to the latest wave of Médiamétrieʼs TV Year report, TV, platform of all platforms, French individuals’ total video consumption reached 4h 37m in 2023, while in 2022, the live, replay, […]

January 24, 2024From Pascale Paoli-Lebailly in Paris

Data: UK ad market avoids contraction in Q2

The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1 per cent) during the second quarter of 2023 – in line with AA/WARC’s July forecast of 0.9 per cent growth – to reach a total of almost £9 billion. The figures show key online formats, including search (+5.3 per […]

October 31, 2023

Barb upgrades API to include BVoD, SVoD, video sharing

Barb has upgraded its API to include all data available in its panel viewing file, including non-linear viewing on BVoD, SVoD and video-sharing services and viewing on PCs, tablets and smartphones. The upgrade also means that Barb clients can now use the API to conduct longitudinal analysis across all services and platforms, such as using […]

September 20, 2023

Data: UK ad spend declines

The UK ad market dropped -2 per cent in 2023 YTD (January to May), an improvement from the trends seen in H2 2022, when the market declined -4 per cent YoY, according to data from Guideline, powered by Standard Media Index (SMI). Digital media, which represented 55 per cent of the share and grew +6 […]

July 13, 2023

BVoD upgrade for Barb Advanced Campaign Hub

UK television audience measurement service Barb has upgraded its Advanced Campaign Hub (ACH) to enable advertiser and media agency users to plan genre-based campaigns and sponsorships on BVoD services. ACH users can now use the following top-level genres to plan their BVoD campaigns and sponsorships: entertainment, music, reality, sport, news, film, drama, lifestyle and documentary. […]

April 26, 2023By Colin Mann

Report: UK consumers’ commercial media usage declines

The commercial media usage of Britons is declining, with consumers spending the best part of an hour less time consuming curated commercial media since 2015, and a quarter of an hour less than pre-lockdown 2020, according to a new IPA report, Making Sense: The Commercial Media Landscape (Fifth Edition), which pinpoints how, where and when commercial […]

March 16, 2023

Netflix signs up to BARB

Netflix has signed up to UK television audience measurement service BARB. It is the first industry-owned audience currency in the world that Netflix has joined. The development comes less than a year after BARB introduced an upgrade of its daily audience reporting. Since November 2021, streaming services have been an integral part of its reporting […]

October 12, 2022By Colin Mann

9Now upgrade

Australian media group Nine says a new era of live streaming television has been unveiled, with Nine’s digital platform 9Now embarking on a transformation from the ground up that the broadcaster claims will reshape how 9Network viewers consume content, as well as offering advertisers ‘ground-breaking’ opportunities. Claiming an Australian first for BVoD platforms, 9Now will […]

September 16, 2022

Survey: 69% of UK would watch ads for free content

More than two thirds (69 per cent) of UK consumers say it is acceptable to watch ads on their TVs in return for free content, according to a consumer study. The report commissioned by Samsung Ads Europe, the advertising division of Samsung Electronics, in partnership with global market research agency Verve, surveyed a panel of […]

August 9, 2022