Flashtalking, the global independent ad management platform for sophisticated advertisers, has announced the establishment of a breakthrough ecosystem for linear to digital distribution, as part of its new integration with Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers. The integration with the […]
The latest edition of the Television Viewership Report (TVR) from Effectv, the advertising sales division of Comcast Cable, suggests that Cable TV saw its highest share of time spent, with 71 per cent of that attributed to consumption of cable versus broadcast and premium networks in Q3. The semi-annual research publication provides actionable insights on […]
Comcast Advertising, a division of Comcast, has appointed Pooja Midha as its chief growth officer, a new role within the organisation. In this new position, Midha will oversee global marketing across Comcast Advertising, Effectv and FreeWheel, as well as Effectv’s newly launched sales development function. Midha and her team will build awareness for each company’s […]
Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, has announced a new technology integration with Flashtalking, a global independent primary ad server specialising in creative personalisation. The integration with the CTS Ad Management Platform centralises linear and online video creative management – […]
The top 10 service providers in the US that provide figures collectively lost 1,265,100 television subscribers in the fourth quarter of 2020, according to the informitv Multiscreen Index. They lost 5.98 million television
Findings from analyst firm Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 5,120,000 net video subscribers in 2020, compared to a pro forma net loss of about 4,795,000 in 2019. The top pay-TV providers now account for about 81.3 […]
The eight top US MSOs collectively added 4.8 million fixed broadband customers in 2020 and now control approximately 69 per cent of the US fixed internet market. Leichtman Research Group says the 4.86 million total fixed broadband customers added last year by the 16 largest providers, accounting for 96 per cent of the US market, […]
California Democrat Representatives Anna Eshoo and Jerry McNerney have written to cable, satellite and streaming companies calling on them to better combat disinformation – and they name Fox News, Newsmax and One America News Network as culprits. Both signatories are both on the powerful House Energy & Commerce Committee. The letter doesn’t call for the […]
Comcast has reported results for the quarter and year ended December 31st 2020 and highlighted that Sky across UK, Germany and Italy has added 244,000 accounts in Q4 returning the business to pre-Covid levels. Brian L. Roberts, Chairman and CEO of Comcast, stated: “Outstanding performance at Cable drove very strong fourth quarter results for our […]
Analysis by research firm Ampere reveals that Netflix became the second largest TV group in Europe by revenue in 2020. “Since launching in 2012, Netflix has grown rapidly in Europe,” notes Tony Maroulis, Principal Analyst at Ampere Analysis. “By 2016, it had launched its services across the whole of Europe, and passed the $1 billion […]