Comscore, a partner for planning, transacting, and evaluating media across platforms, and MediaMath, the independent advertising technology company, have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath’s demand-side platform. This capability uses frame-by-frame visual recognition and second-by-second audio processing to […]

Comscore, a partner for planning, transacting, and evaluating media across platforms, and Tru Optik, the identity resolution specialist across streaming and connected media, have announced the launch of new advanced streaming behaviour segments. With the segments now available in Tru Optik’s Data Marketplace, brands and agencies can better utilise Comscore’s consumer streaming and connected TV viewing habits […]

A survey of US moviegoers from Comscore has found that audiences are feeling more confident heading to cinemas thanks to the expansive safety procedures implemented by exhibitors. Comscore says the survey results, captured in conjunction with Screen Engine/ASI, demonstrate another positive indicator for the global theatrical industry’s road to recovery. The survey revealed key insights […]

During the Covid-19 pandemic, in-home device usage has surged in the US as millions of Americans complied with stay-at-home orders. Continued research from Comscore shows that, while the gap is beginning to shrink, average 2020 in-home data usage levels remain higher than 2019 levels. Year-over-year in-home data consumption across devices, although down slightly from a […]