tvScientific, the advertising platform built for the connected TV (CTV), has raised $20 million (€18.3m) in Series A funding to expand on its mission to make TV advertising a massive growth driver for brands and apps of all sizes. The round was led by Norwest Venture Partners, with participation from strategic partners NBCUniversal and Hearst […]
DigitalReef, a global mobile marketing technology company, has completed the acquisition of connected television (CTV) advertising software platform Column6. This acquisition provides DigitalReef expanded capabilities and expertise in programmatic advertising and streaming media ad management throughout the Americas. “Column6 has built a powerful ad server and unified auction working with the largest CTV platforms and […]
Rotana Media Group is a Pan-Arab media company with assets spanning TV, Movies, Audio, and advertising sales. Their media offerings have earned them a dominant position in the media marketplace, not only in the MENA region but also now supporting their expansion into new markets.Admongrel is a media technology business focusing on innovative Connected TV […]
tvScientific, the first performance advertising platform built for the connected TV (CTV), has announced the launch of the company’s CTV performance advertising solution for the games industry. By making tvScientific’s sophisticated buying, measurement and attribution solutions available to game publishers and developers, the company’s CTV ad platform combines the reach and engagement of television advertising […]
VideoByte, a provider of Connected TV (CTV) advertising technology, selects DoubleVerify as their premiere partner to ensure the VideoByte platform benefits advertisers, publishers, and users with quality data and controls. DoubleVerify is a leading software platform for digital media measurement, data and analytics, with strong capabilities in CTV inventory and the app ecosystem. With the […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced an agreement with Tremor Internationa, a specialist in video and Connected TV advertising. Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The […]
A group of local US broadcasters led by The E.W. Scripps Company have come together to serve political advertisers with broad audience reach on connected TV platforms during what’s expected to be a record election-spending year. Cox Media Group, Capitol Broadcasting Company, Graham Media Group and other broadcasters are participating in the initiative. “Collectively, we […]
Xandr has announced the launch of Inventory Library on its Invest DSP. Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability. When using Inventory Library on Invest DSP, buyers have access to premium, curated deals from hundreds of publishers across multiple sell-side platforms (SSPs), organized in catalogs. […]
FreeWheel announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV. This new technology also allows advertisers to build and create custom audience segments and activate CTV campaigns with streamlined access to FreeWheel’s premium publisher […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the discovery of ‘ViperBot’, a sophisticated advertising fraud scheme that attempts to steal over $8 million (€7.2m) each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video. Through ViperBot, fraudsters strip the code […]