Tremor International, a global player in video and Connected TV advertising, has announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD […]
Viant Technology, a people-based advertising software company, has announced a new partnership with Commerce Signals, a Verisk Financial business and specialist in payment-based insights and ad effectiveness solutions. This strategic alliance is a key driver for Viant, as the company continues to bolster its holistic measurement solutions, delivering clients true return-on-ad-spend (ROAS). “Measurement has been […]
ITV Studios is partnering with connected TV platform Samsung TV Plus for the first time to launch two brand new channels in Europe. The new FAST channels, free ad-supported streaming TV, with associated AVoD, include the following: Storylands – a brand new channel set to become the home for the best European drama, produced by […]
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags. The certification recognizes TheViewPoint for adopting the CTV industry’s best practices in delivery and measurement of video advertising. Publisher’s ad units can now be easily integrated into […]
Sabio, a provider of digital TV advertising platforms validated by performance, has announced the addition of veteran digital marketing executive Jon Stimmel as Chief Growth Officer. In this role, Stimmel is responsible to oversee strategic marketing, drive adoption of Sabio’s demand-side platform (DSP), and increase awareness of AppScience’s actionable campaign analytics. “Jon’s tenured industry experience […]
Integral Ad Science (IAS), a global player in digital media quality, has expanded its IAS Signal reporting platform and launched a new CTV dashboard that delivers hadvanced, live insights on media quality. Now advertisers can measure media quality with CTV data based on device, app, channel, genre, content category, and rating for their campaigns, subject […]
South Korea’s LG Display reported record revenues and solid profits for the quarter-year ending December 31st 2021. · Revenues in Q4 of 2021 increased by 18 per cent to KRW 8,807 billion (€6.5bn) from KRW 7,493 billion in Q4/2020 and increased by 22 per cent from KRW 7,223 billion in Q3/2021. · Operating profit in […]
WildEarth has announced that its FAST channel WildEarth TV will launch on the ZEASN platform in Europe and South America. This new partnership makes WildEarth’s linear channel available on certain models from Philips, AOC and Whale OS powered connected TVs in the territories. Whale OS is ZEASN’s operating system with independent intellectual property rights that […]
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, after successful Beta tests has officially released its machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with matching CTV inventory through smart bidding optimization. The algorithm has already been honorably mentioned by The […]
Magnite has appointed Julie Selman as the Head of EMEA and Rebecca Ackers to take her place as Managing Director for UK and Nordics. As Head of EMEA at Magnite, Selman oversees the commercial strategy, planning, product requirements and business development for the entire region. She has over 15 years of experience working across the […]