Findings from LG Ad Solutions’ latest streaming survey, The Shoppable TV Report: 2024 and Beyond, suggest that 53 per cent of CTV users wish all TV ads had a quick option to buy the product and 63 per cent wish they could see store/brand inventory from their TV. “While marketers have long understood the impact […]
Parks Associates has announced research at CES 2024, from its quarterly consumer research of 8,000 US internet households, finding the average number of connected devices per US internet household reached 17 in Q3 2023. The international market research and consulting firm’s Consumer Electronics Dashboard, an ongoing service that visualises the most important metrics for consumer […]
Mediaocean, the platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year. Overall, the findings show that despite macroeconomic headwinds holding over from 2023, optimism pervades the advertising industry. Omnichannel marketers, in particular, anticipate an active year, affirming […]
There are currently 25 million Italians watching TV content every month through a connected Smart TV. This figure grows to 32 million, or over half of the Italian population, if external devices are included. Despite the rise of streaming platforms, traditional TV is still holding its own. The average TV viewing time in 2023 was […]
MiQ, a programmatic media partner for marketers and agencies, has released its latest UK Advanced TV Report which looks at the evolving TV landscape and where the biggest opportunities are behind the screens. Using 1,200 consumer insights, the report dives into TV viewing habits and marketing trends in the UK and why it is crucial […]
Spicy Mango, a technology services and solutions provider, and FX Digital, a developer of Connected TV solutions, have partnered to produce an innovative data rich, connected TV showcase powered by Gameday. This showcase will make its debut at this year’s SportsPro show in Madrid. Building on their successful collaboration in helping Dyn Sport go to […]
tvScientific, the performance advertising platform for connected TV (CTV), has announced the launch of Retail Performance TV, a retail media solution that enables advertisers to leverage granular retail data including foot traffic, purchase history and location-specific interests to target CTV ad campaigns on a cost-per-outcome basis. By blending synthetic retail data from a variety of […]
Pixalate, a privacy and ad fraud compliance platform, has released its Q3 Global CTV Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic Connected TV (CTV) advertising from July through September 2023. The report reveals that Roku had an estimated 51 per cent global CTV device market share in Q3 […]
Beachfront, the sell-side ad platform built for convergent TV and streaming, has announced the launch of Beachfront Select, a fully self-service deal ID curation platform for connected TV (CTV) and video advertising. An extension of Beachfront’s Marketplace (SSP), Select enables media buyers and proprietary data owners to more easily plan, curate, and activate data-enabled private […]
Research by advertising technology provider The Trade Desk reveals that 63 per cent of British adults are open to ads in exchange for free streaming content with 60 per cent subscribing to up to three streaming services. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results […]