The BBC has announced that Jack Whyte has been appointed as Director, Product Engineering and Data. He joins the BBC on October 30th from Anaplan and will be based in the BBC’s new North-East tech hub in Newcastle. Reporting to Storm Fagan, the BBC’s Chief Product Officer – Whyte will be responsible for building, leading […]
Cobalt Iron, a provider of SaaS-based enterprise data protection, has announced Isolated Vault Services, a new enhancement available in the Cobalt Iron Compass enterprise SaaS backup platform. In a simple and unique way, Isolated Vault Services makes it possible to transition normal backup operations into isolated vault recovery services. It is intended for companies needing […]
iSpot.tv, the TV ad measurement company used by top advertisers, networks and platforms, has announced the acquisition of next-generation measurement and attribution company 605. The deal brings together two independent TV measurement companies with a significant customer footprint across brands, TV networks and streaming publishers. The acquisition of 605 immediately bolsters iSpot’s measurement solutions for […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace. Data available on the value of brand exposure generated from NFL Sponsorships on Snowflake Marketplace will allow customers to inform business decisions and evaluate sponsor visibility during games across broadcast, streaming, social, and […]
Relo Metrics (Formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, have announced they will be integrating VideoAmp’s viewership data into their platform. VideoAmp’s dataset will power Relo Metrics’ ability to give sports rights holders, media companies, brands and agencies a highly accurate, real-time resource for measuring the value of on-camera sponsorships […]
ViewersLogic, the consumer behaviour data company, has announced a partnership with Ebiquity to bring insights from its Single-Source Data Panel (SSD Panel) to Ebiquity’s media investment analysis platform. This collaboration will provide Ebiquity’s clients with access to the valuable consumer behaviour data captured by ViewersLogic, enhancing their ability to make informed decisions and optimise their […]