ViewersLogic, the consumer behaviour data company, has launched its cross-media, cross-platform media planning tool for brands and agencies. The tool is fed by single-source data collected 24/7 from ViewersLogic’s panel of consenting and incentivised consumers, the largest of its type in the UK. With the tool, brands and media planners can isolate their target audience […]
Red Bee Media, the media services provider, in conjunction with TitanTV, has signed a multi-year agreement with BitRouter, a provider of software for NEXTGEN TV receivers. TitanTV will provide Red Bee’s data to BitRouter for integration into its ZapperBox products and services to end users, including BitRouter’s provision of DVR listings information derived from TitanTV […]
Allen Media Group (AMG) has selected datafuelX, the specialist in analytics and technology for multi-currency, cross-platform solutions, to provide data-driven linear media plans across its networks, starting with The Weather Channel. Through this partnership, datafuelX’s full-service SaaS platform, M3 – which was built to allow the TV ecosystem to plan and forecast against any currency and any audience – will enable AMG to generate optimised […]
The BBC has announced that Jack Whyte has been appointed as Director, Product Engineering and Data. He joins the BBC on October 30th from Anaplan and will be based in the BBC’s new North-East tech hub in Newcastle. Reporting to Storm Fagan, the BBC’s Chief Product Officer – Whyte will be responsible for building, leading […]
Cobalt Iron, a provider of SaaS-based enterprise data protection, has announced Isolated Vault Services, a new enhancement available in the Cobalt Iron Compass enterprise SaaS backup platform. In a simple and unique way, Isolated Vault Services makes it possible to transition normal backup operations into isolated vault recovery services. It is intended for companies needing […]
iSpot.tv, the TV ad measurement company used by top advertisers, networks and platforms, has announced the acquisition of next-generation measurement and attribution company 605. The deal brings together two independent TV measurement companies with a significant customer footprint across brands, TV networks and streaming publishers. The acquisition of 605 immediately bolsters iSpot’s measurement solutions for […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace. Data available on the value of brand exposure generated from NFL Sponsorships on Snowflake Marketplace will allow customers to inform business decisions and evaluate sponsor visibility during games across broadcast, streaming, social, and […]
Relo Metrics (Formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, have announced they will be integrating VideoAmp’s viewership data into their platform. VideoAmp’s dataset will power Relo Metrics’ ability to give sports rights holders, media companies, brands and agencies a highly accurate, real-time resource for measuring the value of on-camera sponsorships […]
ViewersLogic, the consumer behaviour data company, has announced a partnership with Ebiquity to bring insights from its Single-Source Data Panel (SSD Panel) to Ebiquity’s media investment analysis platform. This collaboration will provide Ebiquity’s clients with access to the valuable consumer behaviour data captured by ViewersLogic, enhancing their ability to make informed decisions and optimise their […]