ESPN, in conjunction with the NBA, unveiled its US schedule for 2023-24 NBA regular season. The schedule features 100 games across ESPN and ABC, including a minimum of eight games as part of the inaugural NBA In-Season Tournament, five games on Christmas, two Opening Week doubleheaders, NBA Saturday Primetime on ABC, NBA Sunday Showcase on […]

Global NPAW customer data reveals that this year’s NBA finals saw more than a two-fold increase in both plays (+237 per cent) and unique viewers (+253 per cent) compared to 2022, with the total playtime increasing by 82 per cent. As the third major sporting event to break streaming records that week, the Finals confirmed […]