Thanks to digital audio, according to eMarketer, the overall audio advertising market is set to expand. Consequently, marketers are expected to invest $17.6 billion (€16.2bn) in audio advertising this year, with that number projected to reach $18.4 billion by 2028. But, where are the ad dollars coming from to support this growth? To find out, […]
This year, for the first time, social video will account for over 10 per cent of all US time spent with digital media. That’s a major milestone and reflects the changing nature of where and how people consume video content, reports eMarketer. While TikTok still dominates social video, Meta’s Reels has made major gains, and […]
Twitter will experience an exodus of users next year and beyond, as new owner Elon Musk makes fundamental changes to the platform. In its latest social network usage forecast, eMarketer’s Insider Intelligence expects monthly Twitter users worldwide to drop nearly 4 per cent in 2023 and another 5 per cent in 2024. Our base assumption […]
TikTok has surpassed Snapchat and Twitter in global user numbers, according to the inaugural forecast on TikTok users worldwide by Insider Intelligence (formerly eMarketer). The social networking app surpassed those competitors in 2020 and grew even larger in 2021, cementing itself as the No. 3 worldwide social platform behind Facebook and Instagram. There will be […]
In 2021, US Roku monthly users will increase by 11.5 per cent, reaching 111.7 million monthly users, according to eMarketer forecasts. With these figures, Roku will maintains it position as the most-used connected TV (CTV) device in the US market, but Amazon Fire TV is catching up. Roku users now make up a third of the US population. Despite […]
In 2022, 48.9 per cent of households in Canada will have pay-TV, marking a massive and continuing trend of cable cord-cutting in the country, according to forecasts by eMarketer. As recently as 2015, more than 75 per cent of households in Canada – a total of 10.5 million – had pay-TV. That figure has been […]
Talon, an independent Out of Home (OOH) media specialist, has announced its new connected video offering, which unifies over-the-top (OTT) and digital out-of-home (DOOH) advertising. Talon is joining forces with MadHive to connect digital audiences across two of the fastest growing advertising channels in the U.S. — OTT and DOOH. Madhive joins Hivestack as a […]
Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, eMarketer believes their TV viewing time will drop below pre-pandemic levels. eMarketer estimates that average daily time spent with media increased by almost an […]
Widespread lockdowns across the UK last year drove people to social media, leading many new users to TikTok in the process. Aside from the organic growth, TikTok expanded its operations in the UK which hopes to establish itself as a global tech hub post-Brexit. Last year, the short-form video sharing app grew 75.2 per cent […]
In December 2020, over 120 million people in the US streamed YouTube to their TV screens, according to a blog post from Neal Mohan, Chief Product Officer at YouTube. Furthermore, eMarketer projects that more than 106 million US households will watch streaming content in 2021, eclipsing pay-TV. “Viewers are leaving behind traditional primetime, and we’re […]