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Forecast: Twitter to lose 32m users by 2024

Twitter will experience an exodus of users next year and beyond, as new owner Elon Musk makes fundamental changes to the platform. In its latest social network usage forecast, eMarketer’s Insider Intelligence expects monthly Twitter users worldwide to drop nearly 4 per cent in 2023 and another 5 per cent in 2024. Our base assumption […]

December 13, 2022

TikTok surpasses Snapchat, Twitter user numbers

TikTok has surpassed Snapchat and Twitter in global user numbers, according to the inaugural forecast on TikTok users worldwide by Insider Intelligence (formerly eMarketer).  The social networking app surpassed those competitors in 2020 and grew even larger in 2021, cementing itself as the  No. 3 worldwide social platform behind Facebook and Instagram. There will be […]

December 16, 2021

Forecast: Roku remains top US CTV device; Amazon second

In 2021, US Roku monthly users will increase by 11.5 per cent, reaching 111.7 million monthly users, according to eMarketer forecasts. With these figures, Roku will maintains it position as the most-used connected TV (CTV) device in the US market, but Amazon Fire TV is catching up. Roku users now make up a third of the US population. Despite […]

October 12, 2021

Forecast: Under 50% Canadian homes subscribe to pay-TV in 2022

In 2022, 48.9 per cent of households in Canada will have pay-TV, marking a massive and continuing trend of cable cord-cutting in the country, according to forecasts by eMarketer. As recently as 2015, more than 75 per cent of households in Canada – a total of 10.5 million – had pay-TV. That figure has been […]

August 31, 2021

Talon, MadHive partnership

Talon, an independent Out of Home (OOH) media specialist, has announced its new connected video offering, which unifies over-the-top (OTT) and digital out-of-home (DOOH) advertising. Talon is joining forces with MadHive to connect digital audiences across two of the fastest growing advertising channels in the U.S. — OTT and DOOH. Madhive joins Hivestack as a […]

August 17, 2021

Forecast: US TV consumption to decline in 2021

Last year, the average US adult spent more time per day with most media formats and devices, including TV. Although adults will spend nearly as much time with media this year, eMarketer believes their TV viewing time will drop below pre-pandemic levels. eMarketer estimates that average daily time spent with media increased by almost an […]

June 7, 2021

Forecast: UK TikTok users to surpass 13m in 2021

Widespread lockdowns across the UK last year drove people to social media, leading many new users to TikTok in the process. Aside from the organic growth, TikTok expanded its operations in the UK which hopes to establish itself as a global tech hub post-Brexit. Last year, the short-form video sharing app grew 75.2 per cent […]

May 14, 2021

YouTube: “Viewers leaving behind traditional primetime”

In December 2020, over 120 million people in the US streamed YouTube to their TV screens, according to a blog post from Neal Mohan, Chief Product Officer at YouTube. Furthermore, eMarketer projects that more than 106 million US households will watch streaming content in 2021, eclipsing pay-TV. “Viewers are leaving behind traditional primetime, and we’re […]

March 11, 2021

Report: iPhones ups market share in US, down in UK

The iPhone 12’s strong performance so far has led eMarketer to increase its projections for iPhone users in the US for 2021 and beyond. The company now expect iPhone usage in the US will grow this year to 116.3 million, slightly ahead of the Q1 2020 projection of 113.4 million. eMarketer has also bumped up […]

February 19, 2021

Analyst: US Disney+ subs to surpass Hulu by 2024

According to research firm eMarketer’s latest estimates for OTT video services in the US, Disney+ will have 72.4 million users in 2020, representing 32.1 per cent of OTT viewers. The number of Disney+ viewers has swept past that of Apple TV+ (18.8 million), which is impressive given that both services launched in November 2019. Additionally, […]

September 15, 2020