Comscore has announced that its UK and EMEA clients can now access Comscore Predictive Audiences – the cookie-free, audience targeting solution that enables advertisers to reach audiences based on granular behaviours through privacy-friendly, AI-driven contextual signals – via Xandr Curate, a product of AT&T’s advanced advertising company. This alliance now makes Comscore Predictive Audiences available […]
The Switch, a provider of production services and global delivery of live video, announces the appointment of Peter Timmons as Senior Product Manager. In this new position, Timmons will take a central role in the growth and development of The Switch’s Cloud Video Services platform, MIMiC, taking the strategic lead in creating and delivering best-in-class […]
rlaxx TV, the European-based free ad-supported streaming service, has announced a partnership with Publica, a connected TV ad platform. Working with Publica enables rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming. “We’re excited to collaborate with rlaxx TV, […]
Grass Valley has announced the appointment of Jan Lange as Chief Revenue Officer. In this new role, Lange will report to Tim Shoulders, Grass Valley CEO and president and will oversee Grass Valley’s go-to-market strategy to empower customers to deliver the live moments that matter to people across the globe. Harnessing his commercial experience, Lange […]
Mobile marketing analytics platform Adjust has published the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 […]
Amobee, a global player in advertising technology that unifies audiences across TV, digital and social, and ID5, the identity solution provider, have announcef a cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple meta graphs, allowing marketers to deploy a […]
Pixotope, a solution for live augmented reality and virtual production, has added three big names to its global leadership team. After a strong year of growth in 2021, the company has established itself as one of the market’s key players, securing talent from some of the biggest technology providers in the world. Ben Davenport joins […]
HBO Max, WarnerMedia’s direct-to-consumer streaming platform, will launch in Europe on October 26th with Sweden, Denmark, Norway, Finland, Spain and Andorra being the first six European countries where the service will be made available. Then, in 2022, HBO Max will become available in the following 14 additional territories as part of its phased global roll-out: […]
Digital media measurement, data and analytic software platform DoubleVerify (DV) has released its 2021 Global Insights Report, an annual study on the current state of digital media quality and performance. For this year’s Global Insights Report, DV analysed more than one trillion impressions in 80 markets across more than 2,100 brands. The report provides a […]
Eutelsat Communications’ Eutelsat 36D satellite has been selected by Airbus Defence and Space to carry its latest Ultra High Frequency (UHF) payload. Airbus Defence and Space has already received firm pre-commitments on this payload. Operating in the dedicated 225-400MHz frequency band, the payload will address French governmental applications and other allied governmental applications to support […]