Advanced Television

Extreme Reach

Report: CTV maintains lead for most impressions in Q2

Connected TV (CTV) has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), a global player in creative logistics. In Q2 2022, CTV accounted for 38 per cent of all impressions served, the same […]

August 11, 2022

Data: CTV impressions rise 23% in Q1

The world of digital video advertising is evolving at a rapid pace, and the latest findings from in creative logistics specialist Extreme Reach (ER) show a distinct shift in how advertisers reached consumers during the first quarter of 2022, portending a potential year of transition across the market and return to pre-pandemic levels across the […]

May 26, 2022

TheViewPoint certified by Extreme Reach

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags. The certification recognizes TheViewPoint for adopting the CTV industry’s best practices in delivery and measurement of video advertising. Publisher’s ad units can now be easily integrated into […]

February 8, 2022

Study: CTV tops add impression metrics

Video ad impression mix by destination type remains consistent across the ecosystem, according to findings from creative logistics specialist Extreme Reach (ER). The company’s latest Video Benchmarks Report, with data from Q3 2021, shows very little movement in impression share by device, indicating that video delivery by platform has stabilised with CTV continuing to garner […]

November 4, 2021

Extreme Reach, BrightLine, personalised ad partnership

Suggesting the deal simplifies the activation of CTV/OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative, advertising, analytics and rights management platform Extreme Reach (ER) has formed a partnership with data-driven CTV ad experiences specialist BrightLine to create frictionless workflows as brands race to leverage the new personalised, interactive […]

August 18, 2021

Extreme Reach joins IAB Europe’s TCF

Extreme Reach (ER), the global asset management solution for TV and video ads, has announced their approved status as the latest independent ad server to join IAB Europe’s Transparency and Consent Framework (TCF). In joining the TCF, Extreme Reach ensures compliance with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive. Extreme Reach also […]

June 30, 2021

Extreme Reach to acquire Adstream

Extreme Reach (ER), the asset management solution for TV and video advertising, has announced its agreement to acquire Adstream, a global provider of digital asset management, creative logistics and analytics solutions. Through the acquisition, Extreme Reach says it will provide brand marketers and all their global partners with a seamless, all-in-one brand activation platform that […]

April 21, 2021

Extreme Reach recognised with TAG Certification

Extreme Reach (ER), the complete asset management solution for TV and video ads, has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognises ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain. As a global initiative fighting criminal activity and […]

March 15, 2021

Report: Media aggregators 47% of ad impressions

Extreme Reach has published its Q3 Video Benchmarks Report – an industry report outlining trends and ad performance metrics for impressions served from its AdBridge platform to CTV, desktop, and mobile devices for July through September. Key findings from the report include: CTV leads in the share of impressions by device: At 39 per cent, […]

December 10, 2020

Report: Pandemic still impacting video ad ecosystem

As the pandemic continues, so does its impact on the video advertising ecosystem, according to the latest Video Benchmarks Report from TV and video ads asset management solution specialist Extreme Reach (ER). Following a distinct drop in Q1, the share of video impressions served to connected TV (CTV) platforms rose to 40 per cent in […]

August 20, 2020