Connected TV (CTV) has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), a global player in creative logistics. In Q2 2022, CTV accounted for 38 per cent of all impressions served, the same […]
The world of digital video advertising is evolving at a rapid pace, and the latest findings from in creative logistics specialist Extreme Reach (ER) show a distinct shift in how advertisers reached consumers during the first quarter of 2022, portending a potential year of transition across the market and return to pre-pandemic levels across the […]
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags. The certification recognizes TheViewPoint for adopting the CTV industry’s best practices in delivery and measurement of video advertising. Publisher’s ad units can now be easily integrated into […]
Video ad impression mix by destination type remains consistent across the ecosystem, according to findings from creative logistics specialist Extreme Reach (ER). The company’s latest Video Benchmarks Report, with data from Q3 2021, shows very little movement in impression share by device, indicating that video delivery by platform has stabilised with CTV continuing to garner […]
Suggesting the deal simplifies the activation of CTV/OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative, advertising, analytics and rights management platform Extreme Reach (ER) has formed a partnership with data-driven CTV ad experiences specialist BrightLine to create frictionless workflows as brands race to leverage the new personalised, interactive […]
Extreme Reach (ER), the global asset management solution for TV and video ads, has announced their approved status as the latest independent ad server to join IAB Europe’s Transparency and Consent Framework (TCF). In joining the TCF, Extreme Reach ensures compliance with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive. Extreme Reach also […]
Extreme Reach (ER), the asset management solution for TV and video advertising, has announced its agreement to acquire Adstream, a global provider of digital asset management, creative logistics and analytics solutions. Through the acquisition, Extreme Reach says it will provide brand marketers and all their global partners with a seamless, all-in-one brand activation platform that […]
Extreme Reach (ER), the complete asset management solution for TV and video ads, has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognises ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain. As a global initiative fighting criminal activity and […]
Extreme Reach has published its Q3 Video Benchmarks Report – an industry report outlining trends and ad performance metrics for impressions served from its AdBridge platform to CTV, desktop, and mobile devices for July through September. Key findings from the report include: CTV leads in the share of impressions by device: At 39 per cent, […]
As the pandemic continues, so does its impact on the video advertising ecosystem, according to the latest Video Benchmarks Report from TV and video ads asset management solution specialist Extreme Reach (ER). Following a distinct drop in Q1, the share of video impressions served to connected TV (CTV) platforms rose to 40 per cent in […]