Tubular Labs, the social video intelligence company, has released new October US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more. Tubular found that interest in the news category spiked last month with minutes-watched increasing far more than unique viewership. […]
Facebook and Instagram are launching subscription tiers across Europe (but not in the UK) that will remove adverts from the social media platforms. From November, people using the platforms – which are both owned by Meta – will be able to pay €9.99 per month on the web or €12.99 per month on iOS and […]
Zefr, a specialist in brand safety and suitability technology, has announced its AI-Powered Brand Suitability Solution is now available across Facebook and Instagram Reels. This marks a significant evolution in ensuring brand safety and suitability across Meta, providing brands with unparalleled transparency into their content adjacencies on Reels – a video-rich format that demands sophisticated […]
Digital content studio and media network, Little Dot Studios, an All3Media Company, has been awarded the social media contract for Novocomedy, a distributor of non verbal, family focused funny content – from pranks to home videos and more. Starting with immediate effect, the partnership will see Little Dot Studios run Novocomedy’s official YouTube and Facebook […]
FOX News Digital finished August marking 30 consecutive months as the top news brand with multiplatform minutes, according to Comscore. FOX News Digital also led news brands with multiplatform views and saw both monthly and yearly growth with multiplatform views, multiplatform minutes and multiplatform unique visitors. FOX News Digital closed out the month reaching 3.2 […]
Online news sources – particularly social media sites and apps – are the dominant means by which younger people in the UK access news, meaning their direct relationships with traditional news brands are weakening, UK comms regulator Ofcom has found. Ofcom’s News Consumption in the UK 2022/23 report reveals that older teens and young adults […]
Ahead of the FIFA Women’s World Cup in Australia & New Zealand, research has revealed the extent to which interest in women’s football has grown in the four years since the 2019 tournament in France. The worldwide study commissioned by WSC Sports – a provider of AI-driven sports content – surveyed over 14,000 people spanning five […]
LADbible Group has announced the launch of LADstudios, its data-driven factual entertainment division, in the US. LADstudios will focus on producing dedicated content for an American audience, building AFP commissions and sponsorships and driving growth in direct revenue with UNILAD, which currently has 58.6 followers multi-platform, becoming the central point of the Group’s offering in the […]
Tubular Labs, a specialist in social video intelligence, has released findings around US viewership trends from their Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: Media Companies Increase Unique Viewers Amid Writers’ Strike The Writer’s Guild […]
Digital media measurement, data and analytics software platform DoubleVerify is expanding its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe […]