Instagram looks set to overtake Twitter as a news source. The usage of the photo-sharing social media app as a news source has doubled since 2018, according to the 2020 Reuters Institute Digital News report. The trend is strongest among young people, with
Data from consumer analytics company ViewersLogic reveals that consumers who see brand specific ads on TV are much more likely to click on a Facebook or Google ad of the same brand. ViewersLogic passively measured consumer
The Director of the BBC World Service Group Jamie Angus has called on chat apps to open their platforms to trusted news sources like the BBC, as part of the global effort to counter misinformation during the global Covid-19 crisis. Speaking to the Media Masters podcast, Angus said: “WhatsApp has allowed the WHO to publish […]
NASCAR has announced a partnership with Facebook that makes it the first partner for Venue, a new iOS and Android app that seeks to enhance the live event experience by bringing fans and expert commentators together in an interactive way. Created by Facebook’s New Product Experimentation team, Venue aims to offer fans an improved second […]