Advanced Television

Formula E

Formula E see record audiences in Japan

Formula E has announced record-breaking growth in viewership and fan engagement in Japan. Formula E’s strategic partnership with key broadcasters and digital platforms, alongside engaging social media content and innovative fan experiences, has propelled the championship to new heights. Cumulative TV Audience Surge: Season 10 has seen a 40 per ent increase in cumulative TV […]

April 2, 2024

Formula E Challenge raises record sponsorship offer in The Apprentice

Formula E and The Apprentice have unveiled a bespoke challenge where candidates went head-to-head in creating their own unique Formula E teams. It was the team Nexus lead by project manager Tre Lowe who secured the victory, taking home £38.7 million in offers of sponsorship and smashing the show’s previous record of just £1.2 million […]

March 1, 2024

Dodds to donate $250,000 to charity if Verstappen doesn’t win

TNT Sports has aired an interview between Jeff Dodds, CEO of Formula E, and Jermaine Jenas, Formula E’s Lead Presenter and former pro footballer, in which the former makes a huge statement on how predictable Formula 1 has become… a statement worth $250,000. At the end of the interview, when discussing wider motorsport predictions, Jeff […]

February 21, 2024

Record audiences for Formula E

Formula E achieved record-breaking TV audiences and social media engagements for the season-opening Mexico race on January 13th, which featured Usain Bolt speed-testing the Formula E GENBETA car in the race coverage. The next two rounds in the ABB FIA Formula E World Championship take place on January 26th and 27th in Saudi Arabia. The […]

January 26, 2024

Formula E, WBD extend Europe broadcast deal

Warner Bros Discovery (WBD) and the ABB FIA Formula E World Championship have announced an extended partnership that will scale coverage of every race of the electric racing series across 50 markets in Europe. The multi-year agreement will extend WBD’s relationship with Formula E beyond 12 years since Eurosport first broadcast race coverage from the […]

January 9, 2024

Formula E appoints Di Gioia as Chief Revenue Officer

Formula E has announced the appointment of Tiziana Di Gioia in the new role of Chief Revenue Officer, a move that strengthens the commercial and business strategy of the championship as it begins Season 10 on January 13th with the Hankook Mexico City E-Prix. With more than 15 years’ experience in sports marketing and commercial […]

January 5, 2024

Formula E signs Germany, Austria TV deals

All-electric single-seater racing series Formula E has agreed a new strategic multi-year media partnership with Red Bull Media House, DF1 and ServusTV that will deliver all Formula E races live in Germany and Austria across free-to-air (FTA), pay-TV and digital channels beginning this coming season. Formula E races and qualifying sessions will broadcast live on […]

January 3, 2024By Colin Mann

Formula E extends rights deals with Mediaset, L’Équipe

Formula E has announced multi-year extensions to their media partnerships with L’Équipe in France and Mediaset in Italy. A minimum of 11 races and nine qualifying sessions in Season 10 of the ABB FIA Formula E World Championship will air live on L’Équipe’s main linear FTA channel, la chaine L’Équipe, with the remainder airing near […]

December 22, 2023

Season 3 of Formula E: Unplugged coming to YouTube

Formula E’s Unplugged series is back, taking fans behind the scenes of the most dramatic season to date in the ABB FIA Formula E World Championship. Season Three of Unplugged goes live from January 2nd 2024, giving viewers an authentic and unfiltered account of Season 9. The latest series features the incredible title chase that […]

December 20, 2023

CMG wins Formula E rights race

All—electric single—seater racing series Formula E has confirmed what it says is the biggest multi-year media partnership in championship history with Chinese national broadcaster, CMG, airing every race of the season live for the first time. The new deal means all 17 races in Season 10 of the ABB FIA Formula E World Championship, starting […]

December 15, 2023By Colin Mann