Advanced Television

Formula E see record audiences in Japan

April 2, 2024

Formula E has announced record-breaking growth in viewership and fan engagement in Japan. Formula E’s strategic partnership with key broadcasters and digital platforms, alongside engaging social media content and innovative fan experiences, has propelled the championship to new heights.

  • Cumulative TV Audience Surge: Season 10 has seen a 40 per ent increase in cumulative TV viewership in its first four races, jumping from 62 million in Season 9 to 86 million.
  • Live TV Audience Growth: Live broadcast audiences have grown by 37 per cent, with 61 million tuning in live cumulatively compared to 45 million in the previous season.
  • Social Media Surge: A significant 44 per cent boost in social media impressions, reaching 351 million, while video views on Formula E’s platforms have rocketed by 134 per cent to 267 million in Season 10.
  • Web/App Engagement: The championship’s digital platforms, including its website and app, have attracted 28 per cent more users totalling 1.2 million.
  • Fanbase Expansion: The series’ fanbase has expanded by 37 per cent, demonstrating Formula E’s ability to innovate, as reflected in the increase in perceptions of the sport as ‘exciting’ (up 30 per cent) and ‘innovative’ (up 42 per cent)
  • Event Attendance Growth: Alongside digital platform successes, total attendance at Formula E races has increased by 12 per cent

The data presented is sourced from Kantar Sport (for TV viewership metrics), Conviva (for social media analytics), and Google Analytics (for website/app usage). To gauge the expansion of Formula E’s fanbase, Potentia Insight conducted a survey of 36,000 adults across 17 markets.

The eagerly awaited Tokyo E-Prix marks Formula E’s inaugural race took place in Japan on March 30th, adding a historic chapter to The ABB FIA Formula E World Championship.

Categories: Articles, Consumer Behaviour, Content, Research

Tags: ,