Advanced Television


AMC Networks enables programmatic ad buying on linear

AMC Networks has enabled programmatic ad buying on three of its linear networks after a successful pilot last month. AMC Networks says this technological advancement is noteworthy as “it marked the first time live linear inventory was able to be purchased programmatically – in a real-time, biddable ad environment”. The company created and executed this […]

October 27, 2023

Report: Streaming ad views growing

Despite continued economic caution among marketers, ad view growth on premium video remained healthy in both the US and Europe in the first half of 2023, with 6 per cent and 15 per cent growth respectively, according to FreeWheel’s latest Video Marketplace Report. There continues to be significant regional differences in viewing habits. Large screen […]

October 12, 2023

LiveRamp, FreeWheel partner

LiveRamp and FreeWheel have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector. This is a new global partnership. The core offering includes FreeWheel incorporating support for LiveRamp’s identifier, RampID, powered by LiveRamp’s Authenticated Traffic Solution publisher partners into FreeWheel’s TV […]

September 27, 2023

Yahoo ad partnerships with FreeWheel, Magnite, Publica

Yahoo Advertising has announced strategic partnerships with FreeWheel and Magnite for its streaming ad server SpringServe, and Publica by IAS, to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage. The move allows connected TV (CTV) publishers to more seamlessly extend their premium inventory through Yahoo Backstage. It also further solidifies Yahoo Advertising’s commitment to […]

September 22, 2023

Research: Number of ads per ad break down 40%

FreeWheel, a technology platform for the TV advertising industry, has announced findings from its The Delicate Art of Balancing Ad Load report. Now in its second year, this edition explores premium video ad load for the first half of 2022 in Europe. Key findings include: Media companies are redefining ad loads: Since 2016, the number of […]

September 19, 2023

Basis Technologies integrates with FreeWheel

Basis Technologies, a provider of programmatic advertising and media automation solutions, has announced an integration with FreeWheel that will give advertisers direct access to connected television advertising inventory. Per this integration, FreeWheel, the technology platform for the television advertising industry, will enable Basis platform users to access programmatic guaranteed buying capabilities on premium video inventory […]

August 23, 2023

Magnite integrates with FreeWheel TV platform

Sell-side advertising company Magnite has confirmed a technical integration with advertising technology platform FreeWheel designed to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions. “We are committed to enhancing interoperability across the premium TV ecosystem and welcome Magnite as one of […]

August 3, 2023

Roku, FreeWheel ad tech partnership

Streaming platform specialist Roku and ad tech company FreeWheel have formed a new partnership that will bring forth a suite of industry solutions that they say will unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to […]

July 12, 2023

NBCUniversal expands One Platform with FreeWheel

NBCUniversal has announced the strategic expansion of its global One Platform technology and content offering, enabling marketers to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory in a single buy. In partnership with FreeWheel, marketers now have access to global and local content from over 190 countries spanning Europe, […]

June 20, 2023

Study: CTV continues to rise in popularity

Findings from AudienceXpress, FreeWheel’s premium video media sales house’s Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist Happydemics, reveal a growing uptake of viewing via connected TV (CTV) in the UK, Italy, France, Germany, Spain and the Netherlands (the EU6). With 65 per cent of European viewers who have […]

April 4, 2023