Advanced Television


FreeWheel launches new identity initiative

FreeWheel is launching new identity collaborations and capabilities that it say will enable advertisers to seamlessly connect first and third-party data to the increasing wide array of IDs coming from diverse platforms and endpoints, allowing for greater scale, optimal reach and frequency for television. By connecting premium data services and platforms, including Blockgraph, Experian, LiveRamp […]

June 22, 2022

FreeWheel launches AudienceXpress brand

FreeWheel has announced the international launch of AudienceXpress — the brand FreeWheel Media now operates under — allowing advertisers in Europe to buy premium TV advertising on an audience basis across all platforms, including connected TV (CTV), broadcaster streaming platforms (AVoD) and digital publishers. “The AudienceXpress name represents more than a change in branding, it […]

June 7, 2022

Study: UK audiences increasingly valuing Connected TV

Findings from a study conducted by video advertising software provider FreeWheel, a Comcast company, in collaboration with an independent research company, Happydemics, suggests that across Europe, Smart TV device adoption is rising. The study assessed how UK viewers use CTV and their media platform preferences and sought to understand their attitudes towards video on demand […]

April 27, 2022

FreeWheel launches audience-based TV buying tech

FreeWheel announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV. This new technology also allows advertisers to build and create custom audience segments and activate CTV campaigns with streamlined access to FreeWheel’s premium publisher […]

March 30, 2022

FreeWheel brings Cumulus podcasts to Strata

FreeWheel, a Comcast Company, announced partnerships with Cumulus Media and Triton Digital to bring Cumulus Podcast Network’s premium podcast inventory into the Strata media stewardship platform with industry-leading metrics and measurement. This partnership provides the 1100+ agencies using Strata’s platform with the ability to automate the podcast buying process within their existing platform workflow, including […]

October 20, 2021

Survey: Marketers increasing VoD, OTT, CTV ad budgets

FreeWheel, a Comcast company and a provider of video advertising software, has revealed the findings of a survey of UK advertisers and agencies about marketing budgets and priorities for the next 12 months. Commissioned by FreeWheel and conducted by independent research firm CoLab Media, the research aimed to uncover how the challenges created by last […]

October 11, 2021

Redbox partners with Comcast’s FreeWheel

Redbox, the US entertainment company, has announced it will partner with FreeWheel, a Comcast Company that provides global technology solutions for the future of television advertising, to integrate programmatic technology across Redbox’s free streaming platforms. Through this technology, advertisers will be able to access and buy Redbox inventory – both nationally and locally— and target […]

October 5, 2021

FreeWheel promotes Dremeaux

FreeWheel, A Comcast Company and video advertising software provider, has announced the promotion of Virginie Dremeaux to Vice President of Marketing and Communications. Based in Paris, Dremeaux will be responsible for leading and expanding FreeWheel’s international marketing team to support its business efforts in the UK and Europe. In her new, expanded role, Dremeaux will […]

October 4, 2021

FreeWheel’s Strata platform partners with Strategus

Strategus, the ad-tech industry’s first programmatic CTV managed services provider, has partnered with FreeWheel, A Comcast Company, to enable streamlined access to Strategus’s premium CTV inventory through FreeWheel’s Strata platform. The integration will make Strategus’s premium CTV inventory available via an end-to-end automated workflow, enabling buyers to receive proposals and send orders electronically, reducing transactional friction […]

September 21, 2021

Report: Streaming ads overtake TV Everywhere

Accelerated by changing viewership habits in a pandemic, streaming services comprised 45 per cent of ad views, surpassing TV Everywhere in the first six months of 2021, according to the latest instalment of advertising technology specialist FreeWheel’s U.S. Video Marketplace Report (VMR), an industry benchmark publication that examines industry viewership trends. The latest report, which […]

August 26, 2021