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Google bans ads & YouTube vids that deny climate change

Google has announced that it will stop ads running on climate change-denying YouTube videos, and also prohibit ads promoting such claims. Google said the new policy will come into play in November and be enforced by “automated tools and human review”. Explaining the new policy in a blog post, the Google ad team said: In […]

October 11, 2021

Harmonic integrates Google Cloud Marketplace in CableOS

Harmonic has announced integration of Google Cloud Marketplace in its CableOS Cloud-Native Core Platform. The integration of Google Cloud Marketplace provides operators using the CableOS Platform with quick access to Google Cloud Marketplace applications, allowing them to deploy new revenue-generating services with ease. “We’re excited to embark on this journey with Harmonic and bring the […]

October 11, 2021

MadHive signs $100m expansion deal with SADA

MadHive, the enterprise software platform, has agreed to a $100 million deal with SADA, the global business and technology consultancy, to expand its use of Google Cloud. A Google Cloud premier partner, SADA will assist with the integration as MadHive doubles its $50 million Google Cloud investment deal announced last year to support the company’s […]

October 6, 2021

SoftBank buys Google Loon IP

Google, via its Alphabet parent company, has been developing its Loon high-altitude balloon-based platforms. The concept was that these very high-flying balloons would be platforms for distributing broadband signals to the ground. Japanese media conglomerate SoftBank says it has bought about 200 IP patents for Google’s High Altitude Platform Stations (HAPS) from Loon and will […]

October 4, 2021By Chris Forrester

Report: App economy growing worldwide

Mobile marketing analytics platform Adjust has published the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 […]

September 30, 2021

Roberts new ITN Director of Technology, Production & Innovation

Television production company ITN has announced that Jon Roberts has been appointed as its new Director of Technology, Production and Innovation. Roberts will join ITN’s Senior Leadership Team and will lead the technical strategy for the company, guiding the management and development of broadcast operations, technology, studios, media management and workflows. Roberts has extensive experience […]

September 24, 2021

Study: Audio investment gap for marketers

WARC, the global authority on marketing intelligence, has unveiled the results of a study conducted in collaboration with iHeartMedia, the US audio media company, on media consumption and audio investment in the US. The report highlights a divergence between consumption and investment. While 31 per cent of the average consumer’s media consumption is now audio, […]

September 22, 2021

Video calling, targeted ads arrive in new Vewd Core

Vewd, a provider of OTT software solutions, today released Vewd Core 4.22, the latest version of Vewd’s Emmy-award winning HTML5 and streaming SDK for connected TV devices. The latest Vewd Core enables video calling and advanced advertising as part of a robust feature set to power the next generation of smart TVs, set-top boxes, and embedded […]

September 16, 2021

Google Cloud joins SRT Alliance

Haivision, a global provider of mission-critical, real-time video streaming and networking solutions, has announced that Google Cloud has joined the SRT Alliance, a collaborative community of over 500 product, service, and solution providers supporting the adoption of the Secure Reliable Transport (SRT) open-source video streaming protocol. This announcement marks a significant milestone for the SRT […]

September 9, 2021

Bitmax to distribute Eating Our Way to Extinction

Bitmax, the global media management and licensing company, will be releasing the documentary Eating Our Way to Extinction across digital platforms including iTunes & Google from September 30th. The acclaimed documentary, narrated by Academy Award winner Kate Winslet and featuring Sir Richard Branson, will premier in London on September 8th and will be available for […]

September 3, 2021