A report from investment bank BNP Paribas forecasts that Google’s Alphabet will grow this year by 4 per cent despite suffering threats over potential iOS privacy events. The bank also suggests that Google Search could even prove to be a beneficiary as marketers shift their advertising budgets to other verticals (e.g. Search and Android-based OS […]
Germany’s Federal Cartel Office the Bundeskartellamt has delivered its decision that Alphabet Inc., Mountain View, USA, and therefore also its subsidiary Google, is subject to extended abuse control by the competition authority. A newly-introduced provision under the German Competition Act (Section 19a of the German Competition Act (GWB)), which entered into force in January 2021, […]
Firstlight Media has continued its drive to widen the OTT industry’s accessibility to cloud-native streaming and entertainment platforms with the announcement that Firstlight Media is now available on the Google Cloud Marketplace. “Delivering the fastest possible time to market and the greatest flexibility to the OTT industry is a fundamental business and technology need for […]
Research from market analyst firm Omdia shows that Google, Amazon, Meta (formerly Facebook), and Apple – collectively GAMA – will command 70 per cent of the online advertising market outside of China by the end of 2021. The latest outlook comes from Omdia’s Advertising Intelligence Service, which provides net advertising revenue forecasts split by media, […]
LG Electronics has announces the availability of Google’s cloud gaming service Stadia on its Smart TVs running webOS 5.0 and webOS 6.0 in twenty-two countries. The Stadia store features over 200 popular games such as Cyberpunk 2077, Resident Evil Village, Assassin’s Creed: Valhalla, Hitman 3, Baldur’s Gate 3 as well as access to a growing […]
Cinedigm, the independent streaming company super-serving enthusiast fan bases, has announced that the Company will release some of their most popular titles on the new streaming service SideStream. The service is an interactive social video platform for movie lovers, which allows for commentary and live discussions throughout the film. With a unique transactional model, SideStream has caught […]
New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]
Following the launch earlier in November of TikTok TV in the US and Canada with Amazon Fire TV as its first partner, the TikTok TV app is now available on Google TV and other Android TV OS devices, LG Smart TVs, and Samsung Smart TVs. “We’re taking TikTok to the big screen in the living […]
Telenor has signed a strategic partnership with Google Cloud to further explore areas of cooperation and define key strategic initiatives, advancing Telenor’s digital capabilities. Telenor says it continues to advance the modernisation of the telecommunications industry by digitalising and expanding its offerings – going beyond connectivity. As the network is increasingly software-based, Telenor says it […]
As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has released its Marketer’s Toolkit 2022: Global Trends Report, which brings together insights from a survey of 1,500 marketing executives, one-to-one interviews with more than 25 leading Chief Marketing Officers, and a review of WARC’s latest […]