Essence, a global data and measurement-driven media agency which is part of GroupM, has announced its collaboration with live online learning platform Vedantu to feature Bollywood actress Vidya Balan as celebrated mathematician Shakuntala Devi in Vedantu’s MasterTalks with Achievers series. As Vedantu’s integrated media agency of record, Essence led content innovation, media planning and media […]

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced the appointment of Jack Smith as Chief Product Officer, Demand Solutions. In this newly created role, Smith will be responsible for advancing DV’s agency and brand advertiser solutions portfolio, with a focus on high-growth emerging channels, such as CTV. Smith will […]

Discovery Italia has seen the highest growth in audience share over 24 hours (+8 per cent) among Italian broadcasters during the first six months of 2020. However, the Covid-19 health emergency impacted the group’s advertising sales, dropping by 14.6 per cent in the first four months of 2020 (-49 per cent in April alone). On […]

The global mid-year forecast from media investment company GroupM shows declines in consumer and advertising spend across the board. Covid-19 sharply transformed the global advertising economy from a 6.2 per cent growth rate in 2019 to a decline of 11.9 per cent, excluding the effects of increased US political advertising. This decline returns the industry […]

GroupM, the media investment group of WPP, has announced Ajay Mehta, as Managing Director of Cinema (ITV) and OOH (Kinetic). Prior to this he used to be the MD of ITV. Mehta will also be joining the GroupM India Executive Committee (ExCo). Speaking on the development, Prasanth Kumar – CEO, GroupM South Asia said, “We […]