Advanced Television

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GroupM Premium Marketplace gains momentum through Magnite

Magnite, the independent sell-side advertising platform, and GroupM, has announced “exceptional” initial results for GroupM’s Premium Marketplace. The exclusive integrations have enabled GroupM clients to maximise the value of their omnichannel buys and the proportion of working media for publishers. As a result, a series of top-tier media owners are now participating in the offering […]

June 23, 2022

Ad industry unites on streaming standards

GroupM, WPP’s media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10 per cent of streaming impressions play […]

June 14, 2022

GroupM launches Finecast in Spain

GroupM, WPP’s media investment group has announced the launch of Finecast at its headquarters in La Matriz, Spain. Finecast is an addressable TV company which enables advertisers to personalise ads across on-demand, linear and live streaming TV environments. The new technologies and possibilities for advertising in the TV environment (advertising across Linear, Connected TV, HbbTV […]

May 31, 2022

GroupM UK names new investment MDs

GroupM UK, WPP’s media investment group, has announced the appointment of Carl Nawgamuwa and Jonathan Masterson as Managing Directors of GroupM Investment. Reporting to Simon Willis, Chief Investment Officer, GroupM UK, Nawgamuwa and Masterson will be responsible for driving the continued deployment of GroupM’s Responsible Investment Framework, which focuses on brand safety, data ethics, diversity […]

May 23, 2022

Xandr enables multiple TV currencies for data-driven linear campaigns

Xandr has announced a new standardized and flexible data framework, in collaboration with some of the industry’s leading data providers, 605, Comscore, EDO, Samba TV, TVision and VideoAmp. This capability will enable customers to seamlessly activate their preferred viewership or engagement data currency for data-driven linear campaigns using Xandr’s buy and sell-side advanced TV platforms, […]

April 21, 2022

C4, Motion Content launch ethnic prodco fund

Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies. The Channel 4 and Motion Content Group Diverse Indies Fund will be editorially overseen by Channel 4 Senior Commissioning Editor Vivienne Molokwu (picturd). For Motion Content Group (part of GroupM, WPP’s […]

March 18, 2022

Magnite selected by GroupM

Magnite, the independent sell-side advertising platform, has been chosen to power the GroupM Premium Marketplace in the US and Canada as well as a global preferred technology partner. GroupM will consolidate its programmatic media buying across omnichannel environments including CTV, digital video, and display within Magnite in the US and Canada. GroupM will leverage Magnite […]

February 25, 2022

Finecast new hires

Finecast, an addressable TV provider, has announced the appointment of Laura Hicks as Global Head of Market Development and Dominic Fawcett as Global Client Partner to further drive best in class client strategy on a global scale. These two new roles will sit across both Market Development and Client Leadership and report into Nicola Lewis, […]

January 31, 2022

Study: Ad fraud held under 1% in TAG-certified channels

The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fraud, below 1 per cent in US supply chain channels where multiple participants had adopted the same high anti-fraud standards, according to a study released by the Trustworthy Accountability Group […]

November 5, 2021

Here We Flo named £1m Grand Prix Winner of the Sky Zero Footprint Fund

Sky has announced the Grand Prix winner of its Sky Zero Footprint Fund initiative – a £2m advertising fund which supports and inspire others to join the journey to Net Zero Carbon. The fund was established to help accelerate and amplify initiatives that drive positive behavioural change and tangible impact towards creating a more sustainable […]

October 19, 2021