Advanced Television

house of the dragon

Why is the fantasy genre so popular on TV right now?

Take a look at any of the big TV channels or streaming services and you’ll see that the fantasy genre is incredibly popular right now. Why is this type of show taking over our screens and what can we look forward to seeing in the future?  A Broad Genre with Almost Infinite Possibilities It’s […]

November 7, 2024

Guinness reveals most in-demand TV shows

With the release of Guinness World record 2025, GWR, the global authority on record-breaking achievements, and Parrot Analytics, a specialist in entertainment analytics and content valuation, have shared data regarding the most in-demand TV shows. “In today’s ever-expanding media landscape, it’s fascinating to see which TV shows resonate most profoundly with audiences around the world,” […]

October 10, 2024

Report: Olympics drives US streaming records in July

Streaming made TV history for a second consecutive month in the US in July 2024 as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge report, accounting for 41.4 per cent of TV viewing. Streaming levels were over 5 per cent higher in July compared to June, leading […]

August 21, 2024

DoorDash partners with Max in US

DoorDash, the US food delivery company, has announced a partnership with Max, Warner Bros Discovery’s streaming service. Starting immediately, Max With Ads is now included with a DashPass Annual Plan membership in the US at no additional cost, giving consumers a $240 (€219) annual value for $96/year. Max is the first streaming service included with […]

August 13, 2024

The Mediapro Studio acquires Fresco Film

The Mediapro Studio, the international content creation, production, and distribution company of Mediapro, has announced the acquisition of Fresco Film, a production service company in the fiction market, aiming to enhance its provision of production services for large international projects. Founded in 1972, Fresco Film has specialised in providing production services for high-budget international fiction […]

July 26, 2024By Nik Roseveare

Max half-price for US students

College students in the US can now take advantage of a 50 per cent discount off the Max With Ads monthly plan, reducing the cost from $9.99 to $4.99 per month. Max is partnering with UNiDAYS, a verification-enabled platform for students, to confirm students’ active status. When verification is complete, users will receive a unique […]

July 22, 2024

House of the Dragon drives record Max viewership

The HBO Original drama series, House of the Dragon, saw record-breaking weekend viewership numbers on Max and, on June 16th, led the platform to its largest single day audience to date.  In anticipation of the second season, Season 1 saw strong viewing the week leading up to Season 2 premiere, tallying an audience of 1 […]

June 19, 2024

Max begins European rollout

Warner Bros Discovery’s (WBD) Max, streaming service is now officially live in 20 countries across the Nordics, Iberia, and Central and Eastern Europe. The countries include Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Moldova, Montenegro, North Macedonia, Norway, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden. Max offers subscribers an […]

May 21, 2024

House of the Dragon S2 to premiere on JioCinema in India

JioCinema has announced that House of the Dragon Season 2 will be available in English, Hindi, Tamil, Telugu, Kannada, Bengali and Marathi, starting June 17th, with episodes dropping weekly every Monday, along with the US. Based on George R.R. Martin’s Fire & Blood, the series tells the story of House Targaryen, following the tumultuous power struggles within the […]

May 15, 2024

Max kicks off European marketing campaign

Max, Warner Bros Discovery’s (WBD) enhanced streaming service, has unveiled its European launch marketing campaign ahead of its launch in its first European countries on May 21st. Through the campaign, consumers across 20 countries in the Nordics, Iberia and Central and Eastern Europe will get a first look and feel of the Max brand and […]

May 14, 2024