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house of the dragon

House of the Dragon sets HBO viewing records

HBO original drama, House of the Dragon, has become the most viewed title ever on HBO SVoD services in Europe, surpassing season 8 of Game of Thrones. House of the Dragon, itself a spin-off of Game of Thrones, debuted to the largest audience for any new original series in the history of HBO and the […]

October 25, 2022By Nik Roseveare

Data: Streaming nears 40% of total TV usage

Media measurement company Nielsen’s latest monthly total TV and streaming snapshot report, The Gauge, reveals that streaming remained the most-watched TV format in September, capturing 36.9 per cent of overall television usage and marking another record-high share for the category. Broadcast also saw an increase in September with its share of TV climbing to 24.2 […]

October 20, 2022

HBO launches ‘Fifty Years of Firsts’ campaign

In celebration of HBO’s 50th anniversary on November 8th, the pay-TV brand has launched its ‘Fifty Years of Firsts’ campaign. “HBO’s legacy is one of telling groundbreaking stories. Fifty Years of Firsts celebrates the works of those who elevated the entertainment experience and gives a look ahead from those who will continue to do so […]

September 20, 2022By Nik Roseveare

Report: Streaming 35% of US TV watch in August

Nielsen’s latest report from The Gauge, the media measurement company’s monthly total TV and streaming snapshot, revealed that streaming usage represented 35 per cent of overall television consumption in the US in August, marking another record-high share for the format and its second month as the top TV viewing category. Broadcast and cable each gained […]

September 16, 2022

House of the Dragon most watched Sky Atlantic premiere ever

House of the Dragon, the prequel series to Game of Thrones, has proven there is still a huge appetite for the adult-fantasy franchise with the premiere episode on Sky in the UK having attracted 4.08 million total views to date, according to BARB. This makes House of the Dragon, based on George R.R. Martin’s Fire […]

September 6, 2022By Nik Roseveare

HBO confirms House of the Dragon Season 2

In somewhat unsurprising news, a second season of the HBO Original drama series House of the Dragon has been confirmed. House of the Dragon debuted on August 21st to the largest audience for any new original series in HBO history. The first episode of the Game of Thrones prequel series has now been seen by […]

August 26, 2022By Nik Roseveare

House of the Dragon biggest ever HBO series premiere

The premiere of House of the Dragon drew 9.986 million viewers across linear and HBO Max platforms in the US on August 21st, the largest audience for any new original series in the history of HBO. The premiere also marked the largest series launch on HBO Max across the US, LatAm, and EMEA, driving an […]

August 23, 2022By Nik Roseveare

KPN, HBO Max collaboration

Customers of Dutch multiplay telco KPN will soon be able to watch entertainment from SVoD service HBO Max through their services thanks to a multi-year collaboration. From September 2022, KPN customers can add an HBO Max subscription to their KPN Internet, TV or Mobile subscription – making the streaming service available to 3.6 million Dutch […]

August 15, 2022

House of the Dragon throne at Tower of London

Game of Thrones fans and visitors to the Tower of London were the first in the UK to take a seat on the imposing new-look Iron Throne on Augut 8th, as it was unveiled in front of the legendary medieval fortress. The Iron Throne is the ultimate symbol of conquest, forged from the blades of […]

August 8, 2022By Nik Roseveare

HBO Max brings House of the Dragon experience to SDCC

The world of Westeros is returning to San Diego Comic-Con (SDCC).  HBO Max announced the next major phase in the House of the Dragon global marketing campaign. To celebrate the new HBO Original drama in the Game of Thrones franchise ahead of its August 21st premiere, HBO Max will transport SDCC guests to a Targaryen-ruled […]

June 29, 2022By Nik Roseveare