IRIS.TV, the video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, has announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. Media buyers can now access leading video data targeting tools enabled by IRIS.TV to target advertising […]
Video data platform IRIS.TV has partnered with video advertising platform SpotX to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video on all screens. According to IRIS.TV, consumers are increasingly flocking to connected TV (CTV). CTV has been proven to perform better on every advertising performance […]
IRIS.TV, the video data platform, has announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures, Quest Venture Partners, and Mirae Asset Venture Investment. The round also included prominent names in the space including Mike Baker, founder, […]
Serbian operator mts has upgraded and rebranded its IPTV platform from mts TV to iris TV. The multimedia platform, which can be accessed from various connected devices, features a new design, simplified options and a larger selection of HD channels. It relies on Artificial Intelligence technology to offer subscribers a personalised experience, such as suggesting […]
IRIS.TV, a video intelligence platform, has added SendtoNews to its Contextual Video Marketplace. With this integration, STN’s online video platform of premium content will be contextually segmented by a growing list of data providers including Oracle Data Cloud, Comscore, GumGum, and Spectrum Media Services. Marketers will now be able to contextually target STN’s over a […]