The latest Entertainment on Demand data on the UK’s streaming market from Kantar, the insights and consulting company, reveals that SVoD market decline accelerated by 488k households, with 1.66 million SVoD services cancelled during the second quarter of 2022. This follows 1.51 million cancellations in the first quarter of the year. Kantar’s data suggests that […]
Findings from The Future Viewing Experience, an appraisal of the near-term future of the TV and video landscape from data and analytics company Kantar, suggest there are significant opportunities throughout the ecosystem, despite increasing complexity. Focusing on the delivery of video content and advertising and the evolution of viewer experiences and behaviours, the report outlines […]
Open web recommendation specialist Taboola has revealed the findings of an independent Multichannel Brand Impact study from data, insights and consulting company Kantar which measured the effectiveness of video advertising within native environments against other environments, as it relates to helping reach brand impact goals. Key findings include: Native video ads in the open web […]
With a cost-of-living crisis potentially looming for millions of people around the world, and inflation rates of some countries top 10 per cent, there are signs of music subscribers cutting back on their subscriptions. But how heavily is this going to affect the different platforms in the Music on Demand (MoD) market, asks marketing data […]
Kantar has announced the launch of an industry-wide consultation in Brazil as the company works towards the design and delivery of a cross-media planning solution, planned to be in the market by late 2022. The process will involve representatives across Brazil’s burgeoning media groups and platforms with the objective of jointly redefining and expanding Kantar’s […]
The US streaming market continued to evolve in Q1 2022. Entertainment on Demand, the solution measuring streaming service from Kantar, reveals that the proportion of US households who have video streaming services has stalled at 86 per cent (up 0.4 per cent points quarter-on-quarter), after seeing substantial growth in Q4 2021. This means there are […]
Noting Netflix’s significant drop in subscribers, partly in the shape of 600,000 households de-subscribing in the US and Canada following a price increase, Teresa Cottam, Chief Analyst at Omnisperience, suggests that it’s not subscribers that are the problem, arguing that Netflix is just bad at bundling, pricing and charging. “Rather than consider whether those price […]
The number of UK households that subscribe to at least one video streaming service fell as the cost-of-living crisis led some UK households (particularly younger households) to deprioritise entertainment, according to Kantar’s Entertainment on Demand study. Some 16.9 million or 58 per cent of households now have at least one paid subscription, down 215,000, quarter-on-quarter. […]
According to Craig Armer, Strategic Insights Director at Kantar, 2022 could be the year Amazon dethrones Spotify as the UK’s biggest music streaming platform. Kantar’s Entertainment on Demand study into the UK’s music habits has uncovered the following trends: 53 per cent of UK consumers with a music streaming subscription have a Spotify account, compared […]
Kantar’s Republic of Ireland TGI survey data will now be released twice a year to help advertisers and agencies plan effective campaigns as they navigate evolving consumer and media trends. The business will collect responses continuously across the year and report on rolling samples to capture shifts in public behaviour. In particular the change will […]