Noting Netflix’s significant drop in subscribers, partly in the shape of 600,000 households de-subscribing in the US and Canada following a price increase, Teresa Cottam, Chief Analyst at Omnisperience, suggests that it’s not subscribers that are the problem, arguing that Netflix is just bad at bundling, pricing and charging. “Rather than consider whether those price […]

The number of UK households that subscribe to at least one video streaming service fell as the cost-of-living crisis led some UK households (particularly younger households) to deprioritise entertainment, according to Kantar’s Entertainment on Demand study. Some 16.9 million or 58 per cent of households now have at least one paid subscription, down 215,000, quarter-on-quarter. […]

According to Craig Armer, Strategic Insights Director at Kantar, 2022 could be the year Amazon dethrones Spotify as the UK’s biggest music streaming platform.  Kantar’s Entertainment on Demand study into the UK’s music habits has uncovered the following trends: 53 per cent of UK consumers with a music streaming subscription have a Spotify account, compared […]

Kantar’s Republic of Ireland TGI survey data will now be released twice a year to help advertisers and agencies plan effective campaigns as they navigate evolving consumer and media trends. The business will collect responses continuously across the year and report on rolling samples to capture shifts in public behaviour. In particular the change will […]

Disney+ has continued to defy expectations with the SVoD service adding 11.8 million subscribers in the last quarter of 2021, taking the total to 129.8 million globally. Disney CEO Bob Chapek predicted the service will have 230 million to 260 million subscribers by 2024. Overall, the company’s revenues increased by 34 per cent year-on-year to […]

Audience measurement services specialist Kantar has launched Video Streaming Report. Starting in Brazil, the tool enables subscribers to obtain a full picture of the viewing landscape. Through a single dashboard, data will be published daily, reporting viewing across all broadcast TV and VoD platforms including Globoplay, Netflix and YouTube. According to Kantar, the new service […]

Kantar, the data, insights and consulting company, has been selected by the Azerbaijani television industry to supply its technology for the launch of a new TV audience measurement currency in the country. Kantar experts will also support local organisation MARSA (Azerbaijan Media Audience Research System) in the implementation of a nationally representative panel of 960 […]

Kantar believes the video streaming subscription model is losing its power to drive long-term growth. The prediction is part of its latest Media Trends report. Kantar forecasts that the fight for audience numbers will drive a further diversification of business models in 2022, with a sole subscription offer becoming scarce. This will also be informed […]

The US SVoD market continues to expand and transform, according to research from Kantar. Entertainment on Demand, the solution measuring streaming service subscription levels, reveals the following subscriber behaviours in the US for the third quarter of 2021: The proportion of US households that have a video subscription has dropped to 85 per cent (down […]

Original and exclusive sports content continues to drive growth for SVoD services in the UK according to Kantar, the data and insights consultancy. While the number of households subscribing to at least one service remained stable, new programming has helped SVoD providers cement their place in consumers’ homes. Can Squid Game boost Netflix’s share of […]