Advanced Television


Kantar introduces Video Streaming Report

Audience measurement services specialist Kantar has launched Video Streaming Report. Starting in Brazil, the tool enables subscribers to obtain a full picture of the viewing landscape. Through a single dashboard, data will be published daily, reporting viewing across all broadcast TV and VoD platforms including Globoplay, Netflix and YouTube. According to Kantar, the new service […]

February 9, 2022

Kantar TV measurement for Azerbaijan

Kantar, the data, insights and consulting company, has been selected by the Azerbaijani television industry to supply its technology for the launch of a new TV audience measurement currency in the country. Kantar experts will also support local organisation MARSA (Azerbaijan Media Audience Research System) in the implementation of a nationally representative panel of 960 […]

December 7, 2021

Forecast: Sole SVoD subs increasingly rare in 2022

Kantar believes the video streaming subscription model is losing its power to drive long-term growth. The prediction is part of its latest Media Trends report. Kantar forecasts that the fight for audience numbers will drive a further diversification of business models in 2022, with a sole subscription offer becoming scarce. This will also be informed […]

November 17, 2021

Research: US streamers leaving VoD

The US SVoD market continues to expand and transform, according to research from Kantar. Entertainment on Demand, the solution measuring streaming service subscription levels, reveals the following subscriber behaviours in the US for the third quarter of 2021: The proportion of US households that have a video subscription has dropped to 85 per cent (down […]

November 4, 2021

Research: Sports and originals drive UK SVoD subs

Original and exclusive sports content continues to drive growth for SVoD services in the UK according to Kantar, the data and insights consultancy. While the number of households subscribing to at least one service remained stable, new programming has helped SVoD providers cement their place in consumers’ homes. Can Squid Game boost Netflix’s share of […]

October 26, 2021

Kantar brings AI-based creative testing to digital video advertising

Kantar, the data-driven analytics and brand solution company, has announced the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising. Building on the launch of Link AI for TV advertising in 2020, Digital Video AI is a state-of-the-art creative measurement tool designed to evaluate online video ads against […]

October 6, 2021

Kantar and Route launch new out-of-home ad buying platform

Kantar, the evidence-based insights and consulting company, has integrated its TGI consumer survey data with audience insights from out-of-home measurement currency Route in a new joint platform. The move will allow clients to undertake more refined audience profiling and exploit enhanced advertising targeting opportunities when planning and buying out-of-home campaigns. This is thanks to the […]

September 23, 2021

Research: Brits favour dramatic TV shows

As streaming services seek to create content which has international appeal, research from Kantar has compared UK adults’ genre preferences against global audiences. Among the findings uncovered: Brits enjoy being kept on the edge of their seats, citing drama as their TV genre of interest, much more than the global average (55 per cent vs […]

August 23, 2021

Analysis: UK appetite for VoD grows

As of June 2021, there are 16.7 million VoD-enabled households in Great Britain, as 57 per cent are subscribed to at least one service, while figures for those taking on new subscriptions take a fall compared to last year, according to findings from insights and consulting company Kantar. Continuing on

July 23, 2021

GroupM signs multi-year deal with Kantar

GroupM UK, WPP’s media investment group, has signed a long-term deal to use Kantar’s Great Britain TGI consumer survey data to support its audience targeting and media planning. Kantar’s Great Britain TGI survey gives a detailed picture of day-to-day consumer behaviours, attitudes, and media consumption. GroupM UK’s contract renewal comes amid Kantar’s ongoing investment in […]

July 5, 2021