Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, through entertaining and emotive campaigns that have ignited the Christmas feel-good factor. Cadbury’s Secret Santa ad topped this year’s selection, performing especially well on brand difference and meaningfulness, showing that re-using ideas can pay dividends. There was […]

Kantar, the marketing data and analytics company, reveals that sports viewership surged in Q3 2024 thanks to events including the Olympics encouraging more diverse audiences. This growth, identified in Kantar’s latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape, highlights the increasing importance of live sports for streaming platforms but […]

Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the behaviours within the VoD market between July to September 2024. Emmys and high-profile partnerships propel Disney+ Off the back of a hugely successful Emmy awards season, […]

Positive feelings towards 2024 Christmas ads are the highest since measurement began following a strong showing last year, according to data from Kantar. Over half (59 per cent) of people say they ‘love’ Christmas TV ads, up from 51 per cent in 2023. While 48 per cent of consumers last year were ‘really looking forward […]

Kantar, the marketing insights and analytics company, has found that marketer confidence in X (formerly Twitter) has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust. The findings are included in Kantar’s Media Reactions 2024 report, an annual study exploring the evolving media landscape. The study, […]

Kantar is the newest hybrid member of the British Association for Screen Entertainment (BASE) & DEGI: The Digital Entertainment Group International. It joins 100+ organisations already in the BASE and DEGI member and partner community. A specialist in consumer and shopper insights, Kantar Worldpanel helps brands make strategic decisions and achieve sustainable impact through behavioural data. […]

Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape. Kantar’s EoD study uncovers the following behaviours within the global VoD market between April to June 2024: Ad-supported streaming saw significant growth in Q2 2024, with AVoD increasing by 10 per […]

Kantar, the evidence-based insights and consulting company, has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Disney+ took the top spot from Apple TV+ for new subscriptions in Q2 2024 with a 19 per cent share, whilst Netflix’s Baby Reindeer was identified as the most enjoyed series in the quarter. […]

The total value of the Kantar BrandZ Top 100 Most Valuable Global Brands has risen by 20 per cent in 2024, in a strong turnaround following last year’s stock market-induced swoon. This year’s brand value growth has been largely powered by the performance of tech brands, which drove $1.2 trillion (€1.1tn) of the Top 100’s […]

Kantar, the marketing data and analytics company, has releases its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape. The latest EoD global study highlights key trends within the VoD landscape as competition continues to intensify, with subscription stacking rising. For instance, Kantar’s data shows that AppleTV+ was the fastest […]