Advanced Television

LG Ad Solutions

LG Ad Solutions, Affinity launch LoopIQ

LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, has announced a strategic product partnership with consumer purchase insights company Affinity Solutions, named LoopIQ. This closed-loop CTV ad targeting and measurement solution is designed to utilise purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on […]

September 26, 2023

Survey: 61% Canadians prefer FAST over subscriptions

LG Ad Solutions has released findings from its latest study of perceptions and behaviours related to connected TV among Canadian consumers. Titled, The Big Shift: Canada Wave II, the study surveyed more than 750 Canadian consumers in June 2023 and found that Canadian TV viewership is shifting away from linear TV with 26 per cent […]

July 13, 2023

LG Ad Solutions partners with Acxiom

LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a strategic partnership with customer intelligence company, Acxiom. The collaboration aims to maximise brands’ data strategies, empowering advertisers to reach millions of LG TV households by seamlessly activating their connected TV campaigns in as little as 24 hours, minimising waste. As […]

June 21, 2023

Magnite announces more support for ClearLine

Magnite, the independent omnichannel sell-side advertising company, has announced wider adoption of its ClearLine solution by streaming TV media owners and advertising agencies. ClearLine is an ad server-agnostic solution that provides agencies with direct access to video inventory on Magnite’s platforms. “Following our recent launch of ClearLine, we’ve been encouraged by the level of interest […]

June 20, 2023

LG Ad Solutions, Tyroo sign SE Asia agreement

LG Ad Solutions and Tyroo, a regional adtech company in APAC, have joined forces to offer Connected TV (CTV) advertising solutions across the region. The partnership establishes exclusive reseller agreements for CTV native ad formats in Indonesia, Malaysia, the Philippines, Singapore and Thailand.Advertisers in these countries can now use LG Ad Solutions’ advanced targeting capabilities […]

May 16, 2023

Study: Gamers watch more FAST, SVoD than CTV owners

LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, has released the findings of a study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs. Additionally, gamers subscribe to […]

April 19, 2023

RTL AdAlliance, LG Ad Solutions partnership

Connected TV (CTV) cross-screen advertising specialist LG Ad Solutions and RTL AdAlliance, RTL Group’s international advertising sales house, have expanded their exclusive partnership to offer a combined CTV buying approach for data-driven CTV ads within the smart interface of LG TV devices across multiple European markets for one year. After a successful rollout in Italy, […]

April 18, 2023

Study: US viewers cutting down on SVoDs

Findings from LG Ad Solutions’ latest streaming report show that although viewers are streaming a greater amount of free, ad-supported TV, nearly half of US households aren’t sure what they want to watch when they turn the TV on, given the amount of content now available on streaming. And even if they know what they […]

April 12, 2023

Study: 54% US viewers to stream March Madness

Seventy-four per cent of US consumers plan to watch the forthcoming March Madness men’s basketball tournament, with 54 per cent planning to watch at least one game via a streaming app, according to a new study, Game Day and Beyond: The Sports Viewership Study from LG Ad Solutions. Other key findings: 81 per cent of […]

March 13, 2023

Survey: Consumers prefer brands that use enhanced ads

Nearly half of all consumers are likely to engage with enhanced ads such as those with dynamic QR codes, that change messaging based on time of day, are location specific or are weather triggered, with 94 per cent saying they are more likely to buy brands using enhanced ads. According to research conducted by LG […]

February 7, 2023