Advanced Television

linear

Innovid to acquire TVSquared

Connected TV advertising delivery and measurement platform Innovid and converged TV measurement and attribution platform TVSquared have entered into a definitive agreement in which Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million (€140m). With the industry calling for a more transparent and accountable TV ecosystem, the companies said […]

February 7, 2022

Report: US social video attracts younger demo

Digital video measurement standards proponent the Global Video Measurement Alliance has issued a special report, Discovering Audiences On Social Video: How brands can leverage new reach in the changing media landscape, on the challenges facing media owners and advertisers during the 2021 upfronts season. The report showcases how social video in the US attracts younger […]

June 4, 2021