Advanced Television


Report: European video distributors bet on Total TV

Two-thirds of European video distributors expect to generate a key part of their Total TV (linear and digital) ad revenue from linear investments, according to a study from Telecommunications, Media, and Technology strategy firm Altman Solon. Altman Solon analysed the Total TV advertising ecosystem in several of Europe’s largest markets, including the UK, Germany and […]

February 1, 2024

AMUSE moves into linear broadcasting

Amuse Animation, a pioneering digital-first animation studio, has sold a slew of its animation series to TV Azteca and Guest Choice for Latin America, RTVC in the Canaries, and MBC for the Middle East and North Africa. The deals signal Amuse’s definitive move into distributing content starring the studio’s animated preschool heroes to mainstream broadcast […]

January 11, 2024

Ofcom consults on TV distribution

Broadcast regulator Ofcom is seeking evidence on how the TV distribution landscape could develop over the next decade and beyond. Ofcom notes that large numbers of people still rely on traditional, scheduled broadcast TV –  the so—called ‘linear’ TV – particularly for its ability to inform us about what is happening in the world and […]

October 17, 2023By Colin Mann

Study: CTV content beats linear on attention, co-viewing

LG Ad Solutions, in partnership with CTV measurement specialist TVision, have released the findings of a study that reveals CTV content has a 13 per cent higher attention index and a 74 per cent higher co-viewing incidence than linear TV content. LG Ad Solutions partnered with TVision to use a combination of their camera Sensor, […]

September 21, 2023

RTL AdAlliance, The Trade Desk programmatic partnership

RTL AdAlliance, the international total media sales house of RTL, and global advertising technology leader The Trade Desk are joining forces to expand the programmatic buying infrastructure for linear TV advertising across Europe. In a first step towards integrated programmatic TV buying, the partners enable the programmatic buying of addressable TV spot replacements and in-programme […]

June 19, 2023

Survey: Targeting main integrated campaign benefit

Yahoo Advertising, the advertising division of Yahoo, has unveiled new research on Advanced TV (ATV) advertising, exploring the advantages and obstacles of combining addressable linear campaigns with digital campaigns. The study involved polling over 300 TV marketers, including agency and brand advertisers. As viewers transition from traditional TV to streaming and digital, advanced TV enables […]

May 2, 2023

Research: Addressable TV ads have greater impact

GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences. The research, conducted in collaboration with advertising effectiveness specialist System1, involved more than 13,000 […]

April 24, 2023By Colin Mann

Droners to make UK linear TV premiere on POP

Droners, a high-tech adventure set in an animated, eco-friendly world, will make its UK linear premiere on children’s channel, POP, on March 6th. In Terraqua, a world that is 95 per cent covered in water, the eco-technology genius Wyatt Whale has organised the Whale Cup, a drone race competition that will determine his future apprentice.  […]

February 22, 2023

FilmBox+ launches Smart Channels

SPI International’s streaming service FilmBox+ has announced the launch of Smart Channels, now available globally. Smart Channels are curated playlists of on-demand content that play back-to-back in a similar fashion to traditional linear channels. These channels are fully digital and are exclusive to the FilmBox+ platform. In addition to FilmBox+’s VoD catalogue and linear channels, […]

February 20, 2023

Report: Sports remain last defence for linear TV in US

Samba TV, a provider of omniscreen data and measurement, has released its latest State of Viewership report, analysing approximately 47 billion hours of linear and streaming in the US during the second half of 2022. Samba TV’s targeted insights illustrate a viewership landscape marked by a historic new low in linear TV viewership, and a […]

February 14, 2023