The Carabao Cup Final was watched by a record audience of 4.26 million people on Sky Sports in the UK, as Erik Ten Hag’s Manchester United overcame the challenge of Eddie Howe’s Newcastle United, to win 2-0 and lift the Carabao Cup for a sixth time. The peak audience was 60,000 higher than the previous […]

The New World TV Group (NWTV) has secured the exclusive pay-TV rights to broadcast the Emirates FA Cup exclusively in 17 countries across Western and Central Africa, and non-exclusively in Chad, in a deal brokered by IMG. Under the agreement, NWTV will broadcast live French language coverage for all fixtures from the next two seasons […]

Premier League matches streamed on Prime Video on October 19th resulted in a record spike in internet usage, according to network data from connectivity provider TalkTalk. The new peak record of 9.105Tbps – the equivalent to downloading 379 hours of HD video per second – was set on TalkTalk’s network at 21:20 on October 19th, […]

EPL football club Manchester United has agreed a multi-year global strategic collaboration with technology innovator Qualcomm Technologies. The arrangement will feature the Snapdragon brand. Snapdragon platforms power many of the world’s premium smartphones, PCs, gaming devices, connected cars, smart wearables and more. The collaboration will create events and experiences for Manchester United fans at Old […]

With the new Premier League season just days away, BT Sport has launched a campaign which uses cutting-edge science to test whether fans really believe their own predictions for the new season. In Believe It, Now See It on BT Sport, created by Saatchi & Saatchi, BT Sport teams up with Imperial College London, a […]

According to a study by Sportslens, Manchester United is the most valuable social media brand in the Premier League. The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million) and TikTok (16.3 million). This outpaces second-placed Chelsea FC, which has 118,900,000 followers on […]

With pre-season underway for most Premier League clubs and research from 2021 suggesting that 47 per cent of football fans openly admit to watching their club on illegal streaming websites, IT support company Firewall Technical analysed Google search data to see the most illegally-streamed football teams in the UK. Specifically, they looked at 19 of […]

Findings from UK mobile telco Three’s report, Mobile Britain 2022, showing how Brits have been swiping, sharing and connecting, reveals a 5G boom in the last year, with usage increasing by 385 per cent on Three’s superfast network. 5G data carried on Three’s network is now more than double that of 3G – overtaking it […]