Industry experts from GroupM and GroupM Nexus have shared their thoughts on the year ahead. Covering a range of topics from the impact of AI to retail commerce and cross-channel to addressable creative they offer insights on what to expect in 2024 and beyond. 2023 was a year full of both innovation and challenge, the […]
Netflix has announced it will start, with immediate effect, giving more insight into what subscribers are watching. In a blog post, the streamer said: “Starting today we will publish What We Watched: A Netflix Engagement Report twice a year. This is a comprehensive report of what people watched on Netflix over a six month period.” […]
While big data streams from smart TVs and set-top boxes allow for granular and near real-time measurement of viewing audiences, the latest ARF DASH TV Universe study illustrates the extent to which panels are necessary for calibration to account for coverage gaps and biases inherent in big data sets. DASH is a granular enumeration study […]
DoubleVerif, the software platform for digital media measurement, data and analytics, has announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts. “Today’s announcement underscores our ongoing commitment to safeguarding brand equity and reputation across all media channels,” said Mark Zagorski, CEO, DoubleVerify. “Our innovative offering on YouTube Shorts […]
EDO, the TV outcomes company, and Experian, the information services company, will enrich EDO’s Connected TV (CTV) outcomes data with demographic attributes from Experian for more granular measurement across major leading TV platforms and manufacturers. The collaboration will enhance EDO’s IdentitySpine solution, which offers identity matching and resolution capabilities, with attributes such as age, gender, […]
VideoAmp has announced the release of its proprietary commingled Identity (ID) solution which integrates best-in-class identity assets from multiple providers into one graph, providing advertisers and content owners with greater assurance they are reaching the demo and advanced audiences they are targeting across platforms. As a privacy-safe solution to a cookie-less future, VideoAmp leverages clean […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced its strategic expansion of broadcast viewership and valuation data into Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC). Relo Metrics will provide complete omnichannel sponsorship valuation, covering broadcast, and social, in a single platform view across a variety of international […]
Hawk, a European player in digital omnichannel advertising, recently acquired by Azerion, has announced a strategic partnership with Samba TV, a provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers and agencies access to Samba TV’s Geo Audience data and insights to enable greater omnichannel targeting […]
ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the ability to measure the business outcomes that TV advertising creates including web traffic, sales and profit. Addressable Lift is a pilot programme of full-funnel measurement across brand lift, site lift and sales lift for campaigns at a household […]
FreeWheel, the technology platform for the television advertising industry, has announced the launch of Audience Manager, a new solution integrated into the company’s TV Platform that enables publishers to unlock faster audience activation across screens. Available now to the company’s publisher clients in the US, Audience Manager enables execution at scale by simplifying audience creation […]