ITV, in conjunction with ViewersLogic, has released a multi-brand, cross market study that proves the value of peak airtime for responsive advertising. Peak TV spots deliver direct responses in the short term, but their hidden value is in their longevity, generating responses long after other TV spot advertising has finished working. Peak airtime spots are […]

Sky Media, the sales arm of Sky, has achieved what it says is a significant first in the UK as the only publisher to be able to report ‘off-platform’ distributed video, following development by Ipsos iris and endorsement by UKOM. This is a key enhancement to the industry standard for online measurement, which previously only […]

Nielsen, the specialist in audience measurement, data and analytics, is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark. This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM) data to empower brands and advertisers with cross-platform measurement of return on ad spend (ROAS) and actionable targeting solutions. The partnership will leverage Samba TV’s first-party data from tens of millions […]

The Independent Streaming Alliance (ISA), which announced its formation in June, has shared the results of its third-party measurement study with iSpot TV, the TV streaming video ad measurement provider. The ISA is an industry forum comprised of 10 independent streaming service providers focused on working collaboratively with various external stakeholders, including platforms, advertisers, regulators, […]

Paramount Global and TV measurement company iSpot.tv have announced an agreement to measure and transact national TV advertising campaigns using iSpot currency metrics across Paramount’s media and streaming properties in the US. The two companies are currently completing technology integrations to enable seamless advertising transactions inside of Paramount’s proprietary and licensed systems. Using iSpot, Paramount […]

Amplified Intelligence, a source for attention measurement, has partnered with Chalice Custom Algorithms – an AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. The partnership seeks to help media buyers boost ROI and cut wastage by instantly directing ad spend to high-engagement […]

Kantar Media, a specialist in audience measurement, has signed an agreement with ARMA, the Romanian industry body for TV measurement, that will see the continued provision of broadcast TV ratings to the market. The new contract, which will run until the end of 2027, extends Kantar Media’s partnership with the Romanian TV industry, having run […]

Most attention measurement companies (61 per cent) focus on both creative and media as attention drivers and to measure these factors, they leverage eye tracking (50 per cent), survey-based ad recall (46 per cent), tuning duration/dwell time (42 per cent), and facial coding (42 per cent). Notably, when combining all various survey measures, surveys become […]

Magnite, the independent sell-side advertising company, has announced an expanded suite of measurement partners across EMEA. AudienceProject, Digiseg, Happydemics, and Innovid are among the providers Magnite is working with to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation. Magnite is building a portfolio of partnerships with technologies designed to help […]