Advanced Television

paramount

Bakish out at Paramount?

Bob Bakish, Paramount Global CEO, is reportedly set to resign – or be ousted from the company – amid tensions as the company explores a merger. The media conglomerate is currently in a 30-day exclusive negotiating period with Skydance Media, who have partnered with investment firms RedBird Capital and KKR to acquire Paramount controlling shareholder […]

April 29, 2024

Paramount+ lands Lollapalooza docu-series

Paramount+ has announced that the upcoming docuseries Lolla: The Story of Lollapalooza will premiere exclusively on the service in the US and Canada on May 21st and on May 22nd in the UK, Australia, Latin America, Brazil, France, Germany, Switzerland and Austria. Directed by Michael John Warren and executive produced by James Lee Hernandez and Brian […]

April 26, 2024

Pluto TV expands South Park content internationally

Pluto TV, the free ad-supported streaming television service, is providing South Park fans around the globe with a new way to enjoy the hit franchise, as the platform launches a special category dedicated to the celebrated animated series. Starting this April, Pluto TV will build on the franchise;s success on the platform, offering viewers an […]

April 23, 2024

SkyShowtime, Paramount ad sales partnership

SkyShowtime and Paramount Advertising International have announced an exclusive deal for Paramount to handle SkyShowtime’s advertising sales across all of its markets. Through this partnership, SkyShowtime and Paramount’s global ad sales business will provide advertisers with unified access to premium advertising in 20+ European markets. SkyShowtime’s new Standard with Ads plan will be available from […]

April 22, 2024

Sony, Apollo team to target Paramount?

US private equity group Apollo Global is considering hooking up with Sony Pictures Entertainment to make a joint takeover bid for Paramount Global to rival the deal on the table between controlling shareholder Shari Redstone and Skydance, the film studio. The potential of the bid is at an early stage, according to reports. If a […]

April 19, 2024

National Park content on Paramount+

Paramount+ and the National Park Foundation have announced that Paramount+ will become the first official streaming partner of the National Park Foundation and offer content through live streams and additional VoD national parks content. The collaboration will kick off this Earth Day on April 22nd. Through this partnership, Paramount+ will provide funding to help support […]

April 16, 2024

Yahoo brings Identity Solutions to CTV

Yahoo Advertising has announced that Yahoo Identity Solutions will launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal and FreeWheel. With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance of their campaigns across CTV environments in the identity-constrained world, for both […]

April 16, 2024

Analysis: NFL supercharges streaming in the US

Consumer research from Ampere Analysis has highlighted the importance of live sports to US streaming platforms. Ampere’s latest consumer survey shows that streaming platforms that held rights to the NFL saw a significant boost to monthly active viewing in the first quarter 2024, far greater than platforms without NFL rights. Paramount+, which had rights to […]

April 15, 2024

Paramount+ UK reveals first look at UK original Insomnia

Paramount+ has released a first look at UK original drama series Insomnia, an adaptation of the novel of the same name by bestselling author Sarah Pinborough. Paramount+ has also confirmed that the six-part series, produced by Left Bank in association with All3Media’s Build Your Own Films, will debut exclusively on Paramount+ in the UK on […]

April 9, 2024

Skydance closing in on Paramount

Film studio Skydance is reportedly in advanced, exclusive negotiations to acquire Paramount in a deal valued around $26 billion – $27 billion. Skydance CEO David Ellison is said to have been meeting with Shari Redstone – whose family’s privately owned cinema group holds 77 per cent of Paramount’s voting stock – and has also met […]

April 4, 2024