Advanced Television

Peacock

NBC extends IndyCar rights

IndyCar and NBC Sports have announced a multi-year extension of their media rights agreement. NBC Sports will continue to be the exclusive home of the Indianapolis 500 and will provide coverage of all NTT IndyCar Series races, qualifying, practices, and Indy Lights races across its linear, digital, and streaming platforms, including Peacock. Financial terms were […]

July 22, 2021

NBCU, Roku immersive Olympics partnership

NBCUniversal and Roku are partnering to bring an all-new, immersive Olympic experience to streamers on the Roku platform in the US. The initiative makes it easy for users to access Olympic coverage and Olympics-related entertainment on supported Roku devices and Roku TV models. Roku is creating easy access to NBCU’s 5,500 hours of streaming coverage […]

July 20, 2021

Netflix, Universal extend US animated movie rights

Netflix and Universal Filmed Entertainment Group (UFEG) have announced a multi-year, exclusive licensing deal in the US for animated feature films. The Netflix window will begin after a four month Peacock window.  This new agreement builds upon Netflix’s pre-existing Illumination output deal with Universal to now include DreamWorks Animation. Tentpole releases such as Minions: The […]

July 15, 2021

Universal movies on Peacock after cinema

Universal Pictures have announced that new movies from the studio will head exclusively to NBCUniversal’s US streaming service Peacock after they play in cinemas. Under a new licensing agreement, which starts with the 2022 theatrical slate, Universal’s movies will be available exclusively on Peacock no later than four months after their cinema premiere. The films […]

July 7, 2021

Survey: Consumers fatigued by amount of VoD services

As the US continues to emerge and adjust to post-pandemic life, it is evident that the growth and disruption of the streaming revolution continues at pace, according to a Horowitz Research survey of content viewers nationwide. The data show that streaming now supplants MVPD services in penetration and is closing in on time spent by […]

June 24, 2021

Innovid goes public via $1.3bn merger

Connected TV ad delivery and measurement platform Innovid has entered into a definitive merger agreement with ION Acquisition Corp 2, a special purpose acquisition company. The combined company will operate under the Innovid name and will trade on a US national exchange. The transaction is expected to close in Q4 of 2021, subject to approval […]

June 24, 2021

Study: Disney+ tops US streaming satisfaction

When Covid-19 forced Americans to stay home, many turned to streaming, taking solace in their ability to binge-watch entertainment of all shapes and sizes. But it was only a matter of time before fatigue set in. After a steady mark last year, customer satisfaction with video streaming tumbles 2.6 per cent to a score of […]

June 9, 2021

Analysis: NFL deal to boost Prime Video adoption

Consumer research featured in Parks Associates’ OTT Video Market Tracker shows 47 per cent of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to […]

June 3, 2021

Boss Baby 2 same day Peacock, cinema release

US streaming service Peacock will premiere Universal Pictures’ The Boss Baby: Family Business on July 2nd – the same day it will land in US cinemas The release has been brought forward having originally been slated to hit cinemas on September 17th, followed by a debut on the streaming platform in October. “Families are at […]

May 25, 2021By Nik Roseveare

Forecast: 5 OTT subscriptions per US home in 2023

Based on analysis of over 80 OTT services (over 50 providers), led by Netflix, Hulu, Amazon, HBO, Convergence Research estimates that US OTT access revenue grew by 35 per cent to $29.6 billion in 2020, and forecasts 35 per cent growth to $39.9 billion for 2021, and $59.4 billion for 2023 (double 2020).   Although […]

May 18, 2021