Vevo partners with PubMatic
February 21, 2024
PubMatic, the independent technology company delivering a digital advertising supply chain, has announced a partnership with Vevo, the music video network. The collaboration aims to fuel an accelerated phase of programmatic CTV growth for Vevo.
Vevo’s global network spans more than 800,000 videos, boasting a total monthly average of 25 billion views. Partnering with PubMatic will offer access to Vevo’s CTV inventory for media buyers globally. Harnessing PubMatic’s demand, advanced programmatic trading capabilities, and strategic supply path optimisation (SPO) relationships, Vevo will unlock opportunities to deliver targeted ads for a wide range of audiences in engaged, immersive, and brand safe environments, while benefiting from significant ad yield gains.
With its content accessible on the Vevo TV app, over 20 unique Free Ad-Supported TV (FAST) channels, and social platforms such as YouTube, Vevo is increasing its participation in different types of sales environments, building on previous direct dealing success, by making inventory programmatically accessible to varied demand partners via PubMatic’s platform.
PubMatic’s Nicole Scaglione, Global VP for CTV/OTT and Video, commented: “This collaboration marks a major milestone on multiple fronts. The partnership will enable greater growth and innovation by fulfilling the requirement for an efficient, transparent, and premium-grade supply of inventory. As well as allowing us to connect programmatic buyers with high-value music video inventory, it reinforces PubMatic’s standing as a leading force in the CTV space — cementing our position as a go-to platform for existing and new CTV players. We look forward to playing a key role in powering trading that optimises ad revenue for both buyers and sellers.”
Vevo’s EVP of Revenue, Distribution & Data Operations, Natalie Gabathuler-Scully, added: “This partnership will allow Vevo to considerably elevate the advertising opportunities we can provide at a global level and drive our programmatic business forward. Leveraging PubMatic’s extensive preferred demand relationships will considerably augment our monetisation approach, especially across our TV app and FAST channels on over 35 CTV platforms worldwide.”