PubMatic, an independent technology company delivering digital advertising supply chains, has announced a partnership with Roblox to enable programmatic media buying of Roblox’s video advertising inventory when it becomes available later this year. The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of […]
The BBC has entered the world of Roblox with the launch of BBC Wonder Chase. Players can enter a vibrant world featuring some of the most popular BBC shows like Match of the Day, Doctor Who, EastEnders and The Next Step. They will also meet some of the BBC’s most famous faces – including Gary […]
Wind Sun Sky Entertainment (WSS) has announced the appointment of Jo Redfern to the newly created role of Managing Director, Kids. A veteran in the multi-platform kids’ landscape, Redfern stands as an innovative leader within the realm of children’s media, bringing experience across the domains of entertainment, education, and technology. In this newly created role […]
Research from Bankless Times has shown that World Cup viewers are aware of the possibility of integrating AR/VR technologies, as well as the metaverse, with the tournament itself. These technologies are closing the gap between watching the World Cup on TV, and actually being in the stands. When asked about a new experience they would […]
Gaming and video viewing are among a wide range of media activities competing for user attention across a broad set of demographics. US consumers spend five times longer per day watching video than they do playing games, however, according to Ampere Analysis’s report The future of the Attention Economy: Games vs. Video, more money is […]
Video game playing rose to a new level in 2020, with UK consumers’ time playing up 4 per cent on the previous year. The desire to stay connected and entertained while stuck at home during the pandemic has driven online gaming popularity – more than a third of UK gamers (37 per cent) have made […]
A report from CHILDWISE, an independent market research agency specialising in children and young people, reveals exactly what children have been doing under lockdown and how it is affecting their lives – including how gaming and social media is helping them cope and how many hours they really spend online. The CHILDWISE Monitor Report 2021 […]
2020 has been a record-setting year for worldwide spending on mobile apps and games, which passed $100 billion in a single year for the first time ever in November. This trend continued at Christmas, when consumers around the globe spent an estimated $407.6 million across Apple’s App Store and Google Play, according to preliminary Sensor […]