Although the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the future. According to data presented by OnlyAccounts.io, the global metaverse advertising industry is expected to grow by 315 per cent and reach a value […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an integration with online gaming platform Roblox. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments. Roblox, which has […]
Fans of Tale Wind’s animated series Turbozaurs’ can now immerse themselves in an epic virtual adventure like never before. In the Turbozaurs’ world, players will encounter all their beloved characters from the show and engage in fun mini-games. From hunting down characters to conquering obstacle courses, playing quizzes or puzzles, to aiding the Turbozaurs in […]
PubMatic, an independent technology company delivering digital advertising supply chains, has announced a partnership with Roblox to enable programmatic media buying of Roblox’s video advertising inventory when it becomes available later this year. The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of […]
The BBC has entered the world of Roblox with the launch of BBC Wonder Chase. Players can enter a vibrant world featuring some of the most popular BBC shows like Match of the Day, Doctor Who, EastEnders and The Next Step. They will also meet some of the BBC’s most famous faces – including Gary […]
Wind Sun Sky Entertainment (WSS) has announced the appointment of Jo Redfern to the newly created role of Managing Director, Kids. A veteran in the multi-platform kids’ landscape, Redfern stands as an innovative leader within the realm of children’s media, bringing experience across the domains of entertainment, education, and technology. In this newly created role […]
Research from Bankless Times has shown that World Cup viewers are aware of the possibility of integrating AR/VR technologies, as well as the metaverse, with the tournament itself. These technologies are closing the gap between watching the World Cup on TV, and actually being in the stands. When asked about a new experience they would […]
Gaming and video viewing are among a wide range of media activities competing for user attention across a broad set of demographics. US consumers spend five times longer per day watching video than they do playing games, however, according to Ampere Analysis’s report The future of the Attention Economy: Games vs. Video, more money is […]
Video game playing rose to a new level in 2020, with UK consumers’ time playing up 4 per cent on the previous year. The desire to stay connected and entertained while stuck at home during the pandemic has driven online gaming popularity – more than a third of UK gamers (37 per cent) have made […]
A report from CHILDWISE, an independent market research agency specialising in children and young people, reveals exactly what children have been doing under lockdown and how it is affecting their lives – including how gaming and social media is helping them cope and how many hours they really spend online. The CHILDWISE Monitor Report 2021 […]