Advanced Television

Roblox

Metavision launches Hell’s Kitchen experience on Roblox

Metavision, part of ITV Studios’ Zoo 55, has unveiled Hell’s Kitchen as its first-ever format brand to be brought to life on immersive gaming and creation platform Roblox. This experience invites fans of the iconic reality show to immerse themselves in the intense, high-pressure world of Gordon Ramsay’s Hell’s Kitchen. In this interactive experience, players […]

January 21, 2025

Future Chicken on YouTube Kids

Wind Sun Sky Entertainment, pioneer in multi-platform entertainment, has announced that its eco-entertainment digital universe, Future Chicken, will be on YouTube Kids. Beginning January 23rd, Future Chicken will be featured on the YouTube Kids app, inspiring the next generation of changemakers with its fun and engaging content. Future Chicken is a multi-platform climate education initiative created […]

January 21, 2025

Report: Google, Facebook most popular 2024 internet services

Cloudflare, the connectivity cloud company, has published its fifth annual Year in Review, exploring global Internet insights and security trends during 2024, accompanied by a deeper dive on the most popular Internet services. Cloudflare’s 2024 Year in Review underscores how every year, as more people and devices connect to the Internet, global traffic surges (up […]

December 9, 2024

Research: Gaming leads family prime time entertainment

Research from Livewire, the gaming marketing specialist, has revealed a profound shift in family entertainment. Saturday night has long been considered prime time for families to come together and enjoy each other’s company. Twenty years ago, this meant gathering around the big screen to watch TV shows or movies. But in 2024, gaming has taken […]

November 26, 2024

Kartoon Channel launching third season of Kidaverse Roblox Rumble

Kartoon Studios will launch a Roblox-based competition series for kids, which will premiere this autumn on the company’streaming service Kartoon Channel. Tapping into the game’s massive audience played by over 30 million every day, the third season of Kidaverse Roblox Rumble will have a global premiere in over 60 territories, including North America, Asia, Europe, […]

September 5, 2024

Report: In-game ad spend low despite vast audience

Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report titled Gaming: Advertising’s untapped opportunity. Alex Brownsell, Head of WARC Media, commented: “Gaming is huge, both in audience and cultural impact, and its highly complex ecosystem […]

August 1, 2024

Forecast: Metaverse ad industry value at $7.5bn by 2030

Although the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the future. According to data presented by OnlyAccounts.io, the global metaverse advertising industry is expected to grow by 315 per cent and reach a value […]

June 25, 2024

IAS 3D immersive measurement for Roblox

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an integration with online gaming platform Roblox. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments. Roblox, which has […]

May 1, 2024

Тale Wind Studio unleashes Turbozaurs’ World in Roblox Metaverse

Fans of Tale Wind’s animated series Turbozaurs’ can now immerse themselves in an epic virtual adventure like never before. In the Turbozaurs’ world, players will encounter all their beloved characters from the show and engage in fun mini-games. From hunting down characters to conquering obstacle courses, playing quizzes or puzzles, to aiding the Turbozaurs in […]

April 23, 2024

PubMatic partners with Roblox

PubMatic, an independent technology company delivering digital advertising supply chains, has announced a partnership with Roblox to enable programmatic media buying of Roblox’s video advertising inventory when it becomes available later this year. The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of […]

April 10, 2024