Red Bee Media, the media services provider, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced additional integrations and an extension of its multi-year partnership. The partnership will bolster Samba TV’s data comprehensiveness by integrating Red Bee’s metadata into its suite of end-user software products, including interactive TV, […]

Audience data and omniscreen measurement technology provider Samba TV has released its Guide to Targeting Millennials study results as part of a survey conducted with global research firm HarrisX. The report, focused on the millennial demographic that covers over 72 million US adults with more than $2.5 trillion in spending power, unveils key insights on […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM) data to empower brands and advertisers with cross-platform measurement of return on ad spend (ROAS) and actionable targeting solutions. The partnership will leverage Samba TV’s first-party data from tens of millions […]

Data presented by Samba TV reveals that 4.1 million US households watched the second GOP debate on September 27th, down 39 per cent from the first debate when 6.6 million US households tuned in. On average, households watched the second debate for a total of 59 minutes – also down (-24 per cent) from the […]

Americans are broadly aware of Hollywood writers and actors going on strike, with 74 per cent of adults saying they have heard of it, according to data presented by Samba TV. Baby boomers and silent generation adults are most aware compared to other generations.  The majority of all generations support the strike, including 4 in […]

US football fans were initially eager to cheer on team USA during the Women’s World Cup this summer, particularly at the start of the tournament. Some 4.4 million US households tuned-in to the team’s first game against Vietnam, which aired on Fox at 9pm EST on July 21st. Later games that team USA played in […]

Omniscreen data and measurement provider Samba TV’s latest State of Viewership report, analysing approximately 45 billion hours of linear and streaming during the first half of 2023, indicates a viewership landscape marked by opportunities for audiences to consume OTT content, consisting of newly-rolled out AVoD options from streaming leaders Disney+ and Netflix, as well as […]

Samba TV, a provider of omniscreen data and measurement, has released its State of Diversity on TV report, an analysis of representation across top TV shows of 2023 and how that representation impacts viewership. As the US grows in diversity, content creators, marketers, and advertisers have an opportunity to boost engagement with programming decisions like […]

According to data from Samba TV, 2.6 million US households watched Avatar: The Way of Water streaming on Disney+ and Max during the launch (June 7th) plus four day window. Black and Hispanic households both over-indexed based on viewership of the movie by 10 per cent and 9 per cent respectively, compared to the national […]

Since Chris Licht took over the reins at CNN for Jeff Zucker in May 2022 through to the present day, the news network’s average daily reach decreased by 7 per cent year-over-year according to Samba TV. Meanwhile, viewership during this same time period (May 2022 – June 2023) with regard to the network’s competitors, including […]