Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a partnership with HyphaMetrics, the sole independent cross-media, cross-walled-garden dataset designed to unify the worlds of linear, streaming, and digital. This partnership marks the introduction of a scaled first-party TV and streaming viewership dataset, calibrated by a comprehensive person-level viewing […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled a new capability from its game-changing artificial intelligence (AI) portfolio to enable brands to accurately and quickly measure the impact of exposure across linear and streaming sports, scripted and reality programmes, video games, and more. Powered by Samba AI, a […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a strategic partnership with Snap, creator of social media app Snapchat. To help brands further understand the value of advertising on Snapchat, the company has tapped Samba TV to provide outcome measurement to Snap advertisers in the entertainment vertical. Samba […]
Samba TV, a provider of TV technology for audience data and omniscreen measuremen. has shared insights on holiday advertising in the UK. With the holiday season in full swing, retail brands are serving up massive advertising impressions to capture the attention of consumers. Key highlights include: Retail brands comprise half of the top brands leading […]
Hawk, a European player in digital omnichannel advertising, recently acquired by Azerion, has announced a strategic partnership with Samba TV, a provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers and agencies access to Samba TV’s Geo Audience data and insights to enable greater omnichannel targeting […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX. At a time of all-time low trust and dissatisfaction in media, this political season […]
Red Bee Media, the media services provider, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced additional integrations and an extension of its multi-year partnership. The partnership will bolster Samba TV’s data comprehensiveness by integrating Red Bee’s metadata into its suite of end-user software products, including interactive TV, […]
Audience data and omniscreen measurement technology provider Samba TV has released its Guide to Targeting Millennials study results as part of a survey conducted with global research firm HarrisX. The report, focused on the millennial demographic that covers over 72 million US adults with more than $2.5 trillion in spending power, unveils key insights on […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM) data to empower brands and advertisers with cross-platform measurement of return on ad spend (ROAS) and actionable targeting solutions. The partnership will leverage Samba TV’s first-party data from tens of millions […]
Data presented by Samba TV reveals that 4.1 million US households watched the second GOP debate on September 27th, down 39 per cent from the first debate when 6.6 million US households tuned in. On average, households watched the second debate for a total of 59 minutes – also down (-24 per cent) from the […]