Advanced Television

Samba TV

SambaTV, Lucid linear TV ad measurement partnership

Samba TV, a global provider of omniscreen advertising and analytics, has partnered with Lucid, a programmatic research technology platform, to provide brands and agencies increased insight into advertising effectiveness across devices. Leveraging Samba TV’s identity resolution solutions and proprietary identifier, SambaID, Lucid customers can accurately assess their brand lift and ad performance with TV data […]

August 19, 2021

Samba TV launches SambaID

Suggesting the development creates an opportunity to optimise ad campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency, omniscreen advertising and analytics specialist Samba TV has launched Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact […]

August 11, 2021

Samba TV launches Real-time TV Viewership Dashboard

Samba TV, a global player in omniscreen advertising and analytics, has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the US, UK, Germany and Australia. “The Olympics this […]

July 23, 2021

Samba TV announces UK promotions

Samba TV, a global player in omniscreen advertising and analytics, has announced two key promotions based in the UK to drive growth and strengthen the company’s global partnerships. Samba TV is further strengthening its international presence with the promotion of David Barker to Senior Vice President of Global Commercial Partnerships. Having dedicated over 25 years […]

June 27, 2021

Data: Linear TV ad impressions falling in major markets

Linear TV audience activity has declined in the first three months of 2021 and advertising impressions have been eroded in the UK, the US, Australia and German according to data from smart TV devices from viewership data company Samba TV. The US and Australia saw the steepest decline among the four countries analysed, with minutes […]

June 21, 2021

Data: NBA play-in tournament a viewing success

The NBA held its very first play-in tournament last week, with eight teams vying for the final four play-off spots. The tournament was marked by some instant classics as the NBA’s star players squared off to keep their play-off hopes alive. The May 19th game between the Los Angeles Lakers and Golden State Warriors was […]

May 27, 2021

Data: Linear TV ad impressions rising in UK

In Q1 2021, 6 per cent more linear TV minutes were watched overnight in the UK compared to Q4 2020, according to data from Samba TV. The number of minutes of daytime TV watched in the UK remained stable between Q4 2020 and Q1 2021. Samba TV’s State of Viewership Q1 2021 report shows the […]

May 7, 2021

Report: US linear TV viewing time falls 14% in Q1

Samba TV has released its quarterly State of Viewership report, showing viewership losses in the linear landscape compared to Q4 2020. According to Samba TV’s analysis, there was a 10 per cent quarter-over-quarter decline in the daily average number of TV-viewing US households consuming linear, along with a 14 per cent decline in total minutes […]

April 30, 2021

Canada: MiQ, Samba TV partner on enhanced Advanced TV solution

MiQ, a global programmatic media partner, has announced a strategic partnership with Samba TV, a global player in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. The joint solution will offer clients better planning, activation, and measurement by leveraging TV consumption insights across Samba TV’s extensive first-party dataset in Canada. […]

April 29, 2021

Strong debut for Mortal Kombat on HBO Max

Following the success of Godzilla vs Kong, HBO Max has another streaming hit on its hands. Nearly 3.8 million US households watched the new Mortal Kombat movie during its opening weekend, with viewership peaking at 1.7 million households on April 23rd, according to an analysis by Samba TV. That’s more viewership in just three days […]

April 27, 2021By Nik Roseveare