Advanced Television

sky media

BT appoints Sky Media to sell BT Sport ad inventory

BT and Sky have agreed a new multi-year partnership that broadens their commercial relationship. Sky Media, the advertising sales arm of Sky, will now sell advertisements and sponsorship across all BT Sport channels in the UK. Following a competitive tender process, BT Sport have awarded their advertising sales contract to Sky Media, who will replace […]

July 2, 2020

Sky: Additional £1.5m support for SMEs to use AdSmart

Due to what Sky Media describes as “overwhelming interest” in its AdSmart SME Support Scheme, it has announced it will provide an additional 150 businesses with targeted TV advertising support. The initial SME100 campaign now becomes SME250 as Sky Media invests a total of £2.5 million into the fund, bringing the total number of small […]

June 10, 2020