Sky Media, the advertising arm of Sky, has announced digital financial services provider Remitly, and sleep specialists Simba, as co-sponsors of Channel 5’s daily highlights of the ICC Men’s Cricket World Cup 2023. The new partnership launches on October 5th and runs for the duration of the tournament to November 19th. The renowned and hotly […]
Sky Media, the advertising arm of Sky, has announced a new partnership with Regit, the UK digital garage that helps motorists buy, sell and maintain their vehicles online. Regit holds vast amounts of data relating to its users’ vehicles, including the likes of make and model, age, fuel type and length of ownership as well […]
Narrative Entertainment, the UK independent TV broadcaster, has launched its GREAT! Movies and GREAT! TV channels on Sky Media in Ireland. Sky Media has added the two Narrative Entertainment channels to its Irish ad sales portfolio, making the GREAT! Network available to Irish advertisers for the first time. The extension into Ireland builds on the […]
Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider industry demand to bring digital and TV campaigns closer together, Search Behaviour attributes allows brands for the first time to target audiences based on specific online search behaviours including frequency and intent. […]
ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VoD advertising platform, for a trial period. Sky Media, the UK’s second largest TV sales house, will use Planet V for its on demand content, with agencies and advertisers expected to be able to plan and buy […]
Sky Media, the advertising sales house of Sky, has been appointed as the official and exclusive ad sales representatives for the FIFA+ VoD platforms across Europe, the UK and Ireland. This representation agreement with football’s governing body comes ahead of the forthcoming FIFA Women’s World Cup 2023, where FIFA+ will provide a range of content, […]
Warner Bros Discovery UK & Ireland and Sky Media, the advertising sales arm of Sky, have announced an expansion of their long-running partnership. From July 1st, kids’ channels Cartoon Network, Boomerang and Cartoonito will be joining the Sky Media advertising portfolio. The partnership means Sky Media enhances its position as the home of children’s TV […]
Sky Media has revealed Serious Tissues’ £1 million Grand Prix-winning, Sky Zero Footprint Fund advertising campaign. Serious Tissues wiped out hundreds of competitors to be awarded the top prize for their campaign, showcasing the UK’s first carbon-neutral toilet roll. The resulting advert will run from April 24th – May 22nd using AdSmart to reach audiences […]
Sky Media’s latest campaign with Volvo, brokered in partnership with Mindshare Invention, sees high-intensity and bold branded content airing on Sky Atlantic, featuring stunt talent from the BAFTA-winning Sky Original series, Gangs of London. Created by Sky Media’s in-house commercial production team and harnessing Sky Original talent, the four-minute branded content creative is titled ‘Inside […]
Sky Media has announced that pet insurance provider, ManyPets, will be sponsoring the Channel 5 genre strand known as Animal Tales, for over a year, starting from April 14th. The sponsorship will help bring to air a range of premium animal content across Channel 5, 5 Select and My5, including The Yorkshire Vet and new […]