Advanced Television

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WrestleMania trumps Super Bowl on social media

WrestleMania 38 has already proven to be a huge success for WWE, setting attendance and revenue records – and now data shows it also set new social media records. Stephanie McMahon, WWE’s Chief Brand Officer, commented: “As the numbers continue to come in, WrestleMania 38 has now broken social media records, beating out Super Bowl […]

April 12, 2022By Nik Roseveare

Forecast: TikTok revenues to surpass Twitter/Snapchat combined

TikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social video app will have more than $11 billion (€10bn) in ad revenues in 2022, with more than half coming from the US. Worldwide TikTok’s worldwide ad business […]

April 11, 2022

Forecast: GCC VoD revenue $2.1bn by 2026

The Gulf Cooperation Council (GCC) video industry grew revenue by 11 per cent Y/Y in 2021 to reach $1.9 billion (€1.6bn), according to the GCC Video & Broadband Distribution 2021 report from Media Partners Asia (MPA). The report provides analysis of telecoms, online video, pay-TV and free TV industries across the six Gulf Cooperation Council […]

February 23, 2022

Firework adds senior execs from Google, Snap, American Express, Albertsons

Livestream commerce platform provider Firework has announced four new appointments to its executive leadership team – Suzanne Strasser Grant, Steve Stafford, Eva Wang, and Mark Wurtzel. These four, seasoned executives join the Firework team during a period of explosive growth. Together, they will work to both guide and accelerate the company’s upward trajectory as it […]

January 19, 2022

SnapLogic supports ITV’s digital project

SnapLogic, provider of its Intelligent Integration Platform, has been supporting ITV as it undertakes a new digital transformation project that will allow it to better distribute shows and content around the world. ITV creates, owns, and distributes content on multiple platforms globally with over 46,000 hours of content in their catalogue. After deploying SnapLogic as […]

November 23, 2021

Survey: 97% marketers say pandemic behaviours here to stay

As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has released its Marketer’s Toolkit 2022: Global Trends Report, which brings together insights from a survey of 1,500 marketing executives, one-to-one interviews with more than 25 leading Chief Marketing Officers, and a review of WARC’s latest […]

November 12, 2021

Anthony Joshua stars in first UK Snap Original

Snap has greenlit its first UK Snap Original, A Fighting Chance with Anthony Joshua which will premiere in 2022, exclusively on Snapchat. This marks the second country outside of the US where Snap is creating original content, with previous releases in India earlier this year. Produced by SBX Studios, the unscripted series will follow the […]

October 19, 2021

Report: App economy growing worldwide

Mobile marketing analytics platform Adjust has published the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 […]

September 30, 2021

WAVE.tv expands to retail with Atmosphere

WAVE.tv, the ports and entertainment company, is now available on Atmosphere, the streaming TV service for businesses, the companies announced today. Already a top sports partner to Snap, Facebook, TikTok, Instagram, and YouTube, this deal significantly expands WAVE.tv’s distribution footprint to reach Atmosphere’s 25M monthly viewers. Atmosphere’s streaming platform, which is specifically designed for viewing […]

September 22, 2021

The Q amps-up comedy quotient

Following the success of BakLol and recognizing the audiences’ burgeoning need for light hearted content, The Q, one of India’s fastest growing Hindi general entertainment channels  further strengthens its content slate with a stellar line up of new age sketch comedies. The channel aims to take the laughter quotient a notch higher with content that […]

July 28, 2021