EE celebrated its new platform for UK consumers with a performance by iconic British DJ, Fatboy Slim, on the world’s biggest holographic stage. Livestreamed to the nation on October 19th, the one of a kind set towered 50 metres above Alexandra Palace and lit up the London skyline. Fatboy Slim – real name Norman Cook […]
LBG Media, the owner of LADbible Group, has announced the acquisition of Betches, a US-based media brand founded by women, for women. LBG Media has a global social following of over 410 million and generates over 100 billion views annually through its brands such LADbible, UNILAD, GAMINGbible and SPORTbible. LBG says this acquisition strengthens its […]
The Asia Video Industry Association (AVIA) has released a study to understand the usage of different video services in Indonesia and consumer attitudes towards them. The study looked at video across social media, user-generated content (UGC), linear TV, messaging services and premium OTT. Amongst Indonesian consumers, premium OTT is viewed as having the highest quality […]
Premiership Women’s Rugby (PWR) has appointed IMG to drive the development of its new digital and content channels strategy. The partnership will focus on growing the digital audience for the Allianz Premiership Women’s Rugby competition and the Allianz Cup and deepening the engagement of both Premiership Women’s Rugby and its clubs with fans in the […]
The BBC has published revised guidance on the personal use of social media for everyone working at the BBC. The update focuses on everyone working for the BBC respecting “high standards of civility in public discourse” and not bringing the organisation into disrepute. This follows a review by former TV executive John Hardie, which looked […]
Over the past seven years, OnlyFans has seen its user base explode, becoming one of the fastest-growing social media platforms as well as one of the best-performing European companies. Despite the criticism and controversies surrounding the site’s main attraction (i. e., adult content), the number of people posting content on OnlyFans has hit record highs […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace. Data available on the value of brand exposure generated from NFL Sponsorships on Snowflake Marketplace will allow customers to inform business decisions and evaluate sponsor visibility during games across broadcast, streaming, social, and […]
Tubular Labs, a specialist in social video intelligence, has released its latest US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: WWE Still A Hit With Younger Audiences – In the middle […]
BBC Trending returns in September to the BBC World Service with Extreme. New series, Extreme, explores the ways social media is shaping behaviour and beliefs on the fringes of the internet – and in some cases, making it into the mainstream. The series will investigate how people are whipped up into a frenzy through social […]
Social media platforms, websites and services such as advertising display networks will have to take tougher action to stop children seeing age-restricted adverts for products such as alcohol or gambling. Fake celebrity scams and pop-up malware from hackers will also be clamped down on as part of new rules to make advertising regulation fit for […]