Flashtalking by Mediaocean, the independent platform for creative personalisation, orchestration, and intelligence, has announced the latest release of its enhanced Social Ads Manager, powered by Hypermode. This innovative solution is proven to streamline and optimise workflow across multiple social platforms. Marketers are seeing strong results from Flashtalking Social and efficiency gains from Hypermode. T-Mobile’s Senior […]
Planning a corporate event can be a thrilling yet challenging endeavor. With numerous details to juggle, from logistics to guest experience, it’s easy to feel overwhelmed. However, avoiding common pitfalls can significantly enhance the success of your event. In this guide, we’ll explore eight prevalent mistakes that event planners often encounter and provide insights on […]
Channel 4 Sales, the social content partner for brands, is teaming up with cat litter brand Ever Clean to deliver a second season of digital-first series, Existential World of Cats, that aims to help cat-owners understand their pets. From now until July 29th, the series will feature across Channel 4’s Instagram, TikTok, YouTube and Facebook […]
UEFA’s competitions are among the most popular sporting events in the world. Unless you are lucky enough to experience them at the stadium, live broadcasts by UEFA’s appointed media partners around the globe remain the best way to enjoy the games at home or in cafés and bars. Through the media rights to its competitions, […]
Media regulators from around the world gathered this week in Dubrovnik, Croatia at the invitation of UNESCO and Croatia. This meeting resulted in the creation of a global network of regulators, to be hosted by UNESCO, which will coordinate the international response to the challenges posed by digital platforms. “Faced with global platforms, we need […]
Half of teenagers aged 13-18 said they feel anxious when they do not have their smartphones with them, a survey commissioned by BBC Radio 5 Live and BBC Bitesize reveals. The online poll, conducted by Survation, surveyed 2,000 teenagers aged 13-18 asking them questions on a range of different issues affecting teenage lives. These topics […]
A study from Juniper Research, experts in the telecommunications markets, forecasts that revenue from Communication Platform as a Service (CPaaS) rich media traffic, including RCS, video and social media, will grow by 190 per cent to over $10 billion (€9.3bn) in the next five years; rising from $3.4 billion in 2023. It identified two key […]
A YouGov survey commissioned by EE has revealed that two fifths (38 per cent) of kids aged 6-15 will copy behaviour of adults, online and offline, if they see it is positively reinforced, even if they think it’s wrong. Furthermore, the research highlights the true exposure to hate that kids suffer with today across the […]
WARC Digital Commerce has published its annual report looking at the trends having an outsized impact on the future of this dynamic and hyper-competitive space. Gregory Grudzinski, Reports Editor, WARC Digital Commerce, and author of the study, commented: “Following the explosion of digital commerce onto the advertising landscape, this report looks at trends in four […]
WSC Sports, the specialist in AI-powered sports content technology, has announced its evolution to an AI content management, creation, and distribution solution. The company aims to empower sports media rights holders to engage with fans through more personalised content, formats and viewing channels. As part of the company’s next phase of growth, WSC Sports is […]