Advanced Television


SPORT1 launches new in-car apps

The new SPORT1 in-car apps for Renault provide users interested in sports with an even more attractive entertainment experience on board: The video offer includes, for example, soccer highlights, videos from international and national motorsport racing series such as the FIA WEC or the ADAC GT Masters as well as highlights from SPORT1 formats such […]

July 3, 2024

HAPPYBET, Sport1 partnership

Sport1 has agreed a long-term cooperation with HAPPYBET, the brand of Snaitech subsidiary Trinity Bet Operations, to offer betting related services both in Austria and in Germany. Throughout this collaboration, HAPPYBET will become the official sports betting partner of the No. 1 multichannel sports platform in German-speaking countries. On the HAPPYBET website, sports fans in […]

June 13, 2024

Germany: FIA WEC on Sport1

Sport1, Germany’s multi-channel sports platform, will cover the FIA World Endurance Championship (WEC) extensively on free-TV in the 2024 and 2025 seasons – this year in cooperation with Porsche. The races will be shown live or in highlights. The WEC aims to thrill fans with action-packed racing and a prominent driver line-up, including Mick Schumacher, […]

February 27, 2024

SPORT1, Starzz partnership

SPORT1 has agreed a partnership with Starzz. As part of the cooperation, Sport1 acquires shareholder shares in Starzz. Starzz will now be placed on the SPORT1 platforms in the TV, digital, audio and social media areas. In addition, both partners are developing new, joint approaches in the area of Web3 technology based on direct, interactive […]

July 4, 2023

SPORTS1 extends NASCAR Cup Series rights

SPORT1+ will continue to broadcast the NASCAR Cup Series until 2024 following a 2 year rights extension with IMG. As usual, all 36 championship races as well as the invitational race for the season opener and the All-Star Race will be broadcast live with original US commentary. The majority of the races will be shown […]

January 26, 2023

Sport1 brings XFL to DACH

Sport1 has acquired exclusive platform-neutral rights to the XFL for Germany, Austria and Switzerland from ESPN for the next two years. The XFL Football League will restart on February 18th – one week after the Super Bowl. The rights package includes a total of 43 games – on each of the ten gamedays, two games […]

January 19, 2023By Nik Roseveare

Sport1 acquires Women’s Bundesliga

Sport1 has acquired an extensive rights package for the 2023/2024 to 2026/2027 seasons for exploitation in Germany when the media rights to the FLYERALARM Women’s Bundesliga were awarded by the German Soccer Association (Deutscher Fussball-Bund, DFB). At the core of the package are 22 live matches per season, which SPORT1 will present in primetime on […]

October 12, 2022

Sport1, Magic Sports Media to launch new betting service

Sport1 and Magic Sports Media have signed a long-term agreement with Better Collective, the sports betting media group: The partnership includes delivery of content, data, and statistics for a new sports betting section at to bring in sports betting content to its near 9 million unique users monthly. The partnership will be co-branded with […]

August 10, 2022

Germany: SPORT1 to broadcast The World Games 2022

The World Games 2022 will take place from July 7th to July 17th in Birmingham in the US state of Alabama. At the eleventh edition of the multi-sport event, 3,600 athletes from 110 nations will compete for more than 600 medals in 34 sports. Germany is competing at these World Games with the second-largest line-up […]

June 30, 2022


SPORT1+ has added NRL rugby to its lineup. The new season of the Australian NRL Telstra Premiership, which starts on March 10th, will usually be covered by three live broadcasts on each matchday. In addition to the regular season, the Finals Series and the Grand Final at the beginning of October will also be shown […]

March 8, 2022