Global advertising technology company, The Trade Desk, has announced a partnership with Sky Media, the advertising sales arm of Sky. The partnership will allow advertisers using The Trade Desk’s technology platform to access Sky Media’s premium broadcaster VoD content. Starting with select channels, the partnership will develop to allow brands and marketers to reach audiences […]
Global advertising technology company, The Trade Desk and Beatgrid, a trusted cross-media audience measurement and analytics company, are collaborating on an exciting new technology that will strengthen measurement intelligence and help brands better understand the impact of their advertising. The industry-first partnership will provide a number of The Trade Desk’s UK clients with relevant insights […]
Cybersecurity company HUMAN (formerly White Ops) has confirmed the discovery and disruption of a new, highly–sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade Desk, and Magnite, flagship members of The Human Collective—a newly-launched initiative that brings together players throughout digital advertising to create a collectively protected ecosystem—collaborated […]
American households are cutting the cord on their cable subscriptions more rapidly than previously reported, according to the second Future of TV survey of more than 2,100 US consumers by advertising technology specialist The Trade Desk. The data shows 27 per cent of US cable TV subscribers are planning to cut their subscriptions by the […]
A growing number of Australian consumers are cutting their pay-TV subscriptions as a result of the Covid-19 pandemic, according to a recent survey of 1,000 Australians by JWS Research for The Trade Desk Fourteen per cent of Australians that use pay television services intend to cancel, put on hold or let lapse their pay-TV services […]
The Trade Desk has announced a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services. The Trade Desk will be one of several demand-side platforms (DSP) to offer access to Channel 4 inventory programmatically, giving brands access to audiences across Connected […]