Advanced Television

The Trade Desk

Research: Brits plan to stream more TV this Xmas

Almost half of Brits (48 per cent) have revealed they are planning to watch more TV via streaming over the Christmas holidays, compared to usual, according to research commissioned by adtech company, The Trade Desk. Nevertheless, whilst the appetite for content over Christmas is strong, almost one in five (18 per cent) report that they […]

December 7, 2021

C4 launches real-time ad bidding on All 4

Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]

August 23, 2021

Survey: 47% of US TV viewers already cordless

Cordless TV consumers are on track to become the predominant TV consumer in the US next year, according to the fourth Future of TV survey of more than 4,000 US adults by The Trade Desk. The data shows that nearly half of American TV viewers are already cordless (47 per cent), while 44 per cent […]

July 1, 2021

Research: Brits streaming 2 working days a week

Almost one in five (19 per cent) Brits now spend over 16 hours – or the equivalent of two working days – watching streaming services every week, yet a quarter (25 per cent) aren’t prepared to pay for the privilege, according to findings from digital advertising technology company The Trade Desk’s latest report, The Future […]

May 12, 2021

Sky Media, The Trade Desk programmatic partnership

Global advertising technology company, The Trade Desk, has announced a partnership with Sky Media, the advertising sales arm of Sky. The partnership will allow advertisers using The Trade Desk’s technology platform to access Sky Media’s premium broadcaster VoD content. Starting with select channels, the partnership will develop to allow brands and marketers to reach audiences […]

May 10, 2021

The Trade Desk and Beatgrid partner on new technology

Global advertising technology company, The Trade Desk and Beatgrid, a trusted cross-media audience measurement and analytics company, are collaborating on an exciting new technology that will strengthen measurement intelligence and help brands better understand the impact of their advertising. The industry-first partnership will provide a number of The Trade Desk’s UK clients with relevant insights […]

April 23, 2021

‘PARETO’ Connected TV botnet discovered

Cybersecurity company HUMAN (formerly White Ops) has confirmed the discovery and disruption of a new, highly–sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade Desk, and Magnite, flagship members of The Human Collective—a newly-launched initiative that brings together players throughout digital advertising to create a collectively protected ecosystem—collaborated […]

April 22, 2021By Colin Mann

Survey: US cord-cutting speeds up

American households are cutting the cord on their cable subscriptions more rapidly than previously reported, according to the second Future of TV survey of more than 2,100 US consumers by advertising technology specialist The Trade Desk. The data shows 27 per cent of US cable TV subscribers are planning to cut their subscriptions by the […]

January 13, 2021

Research: 14% Australians plan to drop pay-TV

A growing number of Australian consumers are cutting their pay-TV subscriptions as a result of the Covid-19 pandemic, according to a recent survey of 1,000 Australians by JWS Research for The Trade Desk Fourteen per cent of Australians that use pay television services intend to cancel, put on hold or let lapse their pay-TV services […]

November 24, 2020

Channel 4 partners with The Trade Desk

The Trade Desk has announced a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services. The Trade Desk will be one of several demand-side platforms (DSP) to offer access to Channel 4 inventory programmatically, giving brands access to  audiences across Connected […]

July 20, 2020