Channel 4 has confirmed that it has renewed its contract with ITN to supply Channel 4 News until December 2026. The deal ensures that ITN’s Channel 4 News bulletins will remain at the heart of the Channel 4 schedule, delivering on its remit to cover UK and international stories and investigations, to demonstrate innovation and […]
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalisation in search results. Now a third era of search beckons – one defined as much […]
Channel 4 and fashion platform Vinted have partnered on a cross-platform branded partnership to date. The partnership, fronted by Hollyoaks’ actor Jorgie Porter, includes a new short form digital series created by Channel 4’s digital content outfit 4Studio for Channel 4’s YouTube channels – and a complementary TV ad campaign. Vinted has also returned as […]
Social video intelligence specialist Tubular Labs has added new abilities to measure how videos perform according to the hour of day that they were uploaded. Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok, […]
Pocket.watch, the kids and family studio, has signed a new deal with AVoD streaming service The Roku Channel Kids & Family. The deal, which brings four new pocket.watch content specials and one new series to The Roku Channel, kicked off with The Roku Channel’s launch of Ryan’s World Titan Universe Holiday Adventures on Thanksgiving Day 2022. […]
Findings from online safety and digital wellbeing specialist Qustodio give extensive insight into children’s digital behaviour and app use across 2022, detailing the online habits of children aged 4-18, studying trends in screen time, social media, educational usage, mobile gaming, online entertainment, and communication. The report, From Alpha to Z: Raising the digital generations, studies […]
Research shows that as many as 60 per cent of consumers on social media follow CPG brands that interest them. Going into 2023, there’s no bigger social network than TikTok, and no greater opportunity for brands to reach audiences on TikTok than through creator-led campaigns. So CreatorIQ has leveraged its first-party TikTok integration to give […]
Findings from the Precise Advertiser Report: Kids report from research agency Giraffe Insights indicate that YouTube dominates most categories in terms of viewership and performance, with nine in 10 kids surveyed saying they consume YouTube content. Furthermore, 84 per cent of kids say YouTube is the main way they consume video content, with 40 per […]
Sandvine’s 2023 Global Internet Phenomena Report shows that global internet traffic volume increased 23 per cent, due in large part to surging streaming video usage and continued growth in traffic across app categories, including gaming, cloud, VPNs, marketplaces and conferencing. In its examination of actual usage data from more than 177 service providers worldwide, Sandvine […]
Television, gaming, and social media were once separate categories of entertainment, but in 2023, these are all available and consumed on the same screens and devices, plus, they all compete for the same pool of disposable time. This is according to Hub Entertainment Research’s annual Video Redefined study, a deep dive into how viewers choose […]