According to research by advisory firm Interpret, half of consumers who plan to purchase a smart TV or a streaming media player within the next three months will be first-time buyers. The remainder are existing owners who are replacing their streaming device, upgrading to a newer version, or switching to a new brand. According to […]
VIZIO has announced that LTN, Beachfront, FreeWheel, INVIDI, Google, Adcuratio and Extreme Reach have met the technology specifications of the Open Addressable Ready (OAR) specifications and are certified by VIZIO for successfully enabling addressable campaigns. The announcement comes on the heels of VIZIO surpassing 11.2 million addressable TVs across the US and successfully launching live […]
Space Channel, the global news and entertainment media platform dedicated to space, has announced that its new Space Channel app is available on the VIZIO SmartCast platform in the US. Space Channel programming covers every aspect of the space genre with news, movies, exclusive events, and live coverage from every sector of the global space […]
VIZIO, has surpassed 11.2 million addressable TVs across the US and counting that enable frame-accurate dynamic ad insertion. The number represents a significant milestone for members of Project OAR, the addressable advertising consortium founded by VIZIO and America’s top TV media companies. By expanding the footprint, programmers are able to deliver and manage addressable TV […]
Music-related service Qwest TV, co-founded by music icon Quincy Jones, has secured its first major US cable partnership, joining Xfinity On Demand. The entire SVoD catalogue —1,300+ concerts, documentaries, and performances from around the world— is now available to Comcast Xfinity customers. It suggests the partnership offers a new kind of musical experience to the […]
Beachfront, the convergent TV advertising platform, has announced the completion of a national addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR), the consortium founded by VIZIO to establish an open standard for addressable advertising on connected TVs. “Widespread and continued support for the OAR spec has been […]
VIZIO has added 10 lifestyle streaming channels to SmartCast, its smart TV operating system, providing access to around-the-clock programming completely free to all SmartCast viewers. The free channels include PeopleTV, QVC, HSN, Jack Hanna, Love Nature, Real Wild, Fuse Sweat, Absolute History, Revry and Horse & Country. “With the launch of these additional lifestyle channels […]
Qwest TV, co-founded by music icon and innovator Quincy Jones, has partnered with VIZIO in the US to further Qwest TV’s goal of expanding access to breathtaking and groundbreaking music performances. The high-caliber music-focused service’s three linear channels will now be available on millions of VIZIO SmartCast TVs in America. Audiences can find Qwest TV Classical on […]
Media ecosystem facilitator Verizon Media and connected entertainment specialist VIZIO have agreed a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18 million […]
Global CTV platform NEW ID, a subsidiary of media group NEXT ENTERTAINMENT WORLD, has announced a global partnership with leading ad platform Unruly. NEW ID, which distributes premium South Korean entertainment content (K-Content) on connected TV (CTV) and over-the-top (OTT) platforms across Asia, Europe and the US, has chosen Unruly as its preferred global supply-side […]