Vizio Ads, the direct-to-device advertising business for Vizio, the US-based TV brand, has announced that it will use Nielsen’s Digital Ad Ratings to help advertisers better measure and optimise digital audience metrics across Vizio SmartCast inventory on Vizio connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on Vizio that […]
Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top boxes to help scale addressable TV. Nielsen’s addressable measurement will include AT&T’s DirecTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that utilise […]
Chicken Soup for the Soul Entertainment, one of the largest operators of streaming advertising-supported video-on-demand (AVoD) networks, has announced the collaboration between Crackle Plus and Amagi to power the linear channel experience for Crackle, Popcornflix and other channels on a growing list of FAST (‘Free Ad-Supported TV’) platforms. At launch, Crackle and Popcornflix linear channels […]
Amagi, a global player in cloud-based SaaS technology for broadcast and streaming TV, has registered a YoY quarterly growth of 120 per cent for the quarter ending September 2020. The company now supports more than 400 channels on its platform for a variety of services – linear channel creation, distribution and monetisation, with 1000+ delivery […]
TV brand Vizio has announced the launch of 10 Spanish-speaking channels for SmartCast viewers across the US. The channels include top-rated multicultural productions from around the world and popular shows dubbed into Spanish. The new linear channels can be found under the ‘Vizio Free Channels’ section from the SmartCast Home screen and will complement Vizio’s […]
Vizio, the #1 US-based TV brand, has announced that customers in the US and Canada can now access the Apple TV app on SmartCast TVs to enjoy Apple TV+, Apple TV channels, new and movies, and personalised and curated recommendations. For a limited time, eligible Vizio SmartCast customers in the US can sign up for […]
Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, has announced that The Africa Channel has partnered with Amagi to streamline its entire broadcast workflow across cable, satellite and digital OTT services. This integration has helped The Africa Channel gain significant efficiencies in distribution while achieving greater transparency across its operations. […]
Smart Cinema USA – the handheld movie theatre accessible through smart TVs, smartphones, tablets and other mobile devices – has launched its virtual cinema app on VIZIO SmartCast. The smart Cinema app makes the latest Asian blockbusters and arthouse films accessible to viewers at home during their traditional theatrical window, prior to typical availability through […]
Engine Media Exchange (EMX), ENGINE’s fully owned, end-to-end technology and programmatic solution, purpose-built to evolve today’s digital marketplace, announced today the launch of its Connected TV (CTV) “Incremental Reach Measurement” product. With the product, EMX integrates TV viewing data provided by Inscape, a leading provider of automatic content recognition (ACR) technologies, with its own campaign […]
Vizio, the US-based TV brand and top sound bar maker, is adding 12 new kids channels to its streaming service. The company said that the trend towards staying at home across the country has led a spike in engagement for its apps, with child-oriented apps already earning 35 per cent more usage than average. The […]