Advanced Television

vMVPD

Research: US pay-TV slump gathers pace

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 96 per cent of the market – lost about 2,215,000 net video subscribers in 1Q 2023, compared to a pro forma net loss of about 1,850,000 in 1Q 2022, higher than in any previous quarter. The top pay-TV […]

May 18, 2023

Research: US sheds 5.9m pay-TV subs in 2022

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 92 per cent of the market – lost about 5,880,000 net video subscribers in 2022, compared to a pro forma net loss of about 4,700,000 in 2021.The top pay-TV providers now account for about 70.2 million subscribers – […]

March 6, 2023

Research: US Q3 pay-TV losses “more modest”

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 92 per cent of the market – lost about 785,000 net video subscribers in Q3 2022, compared to a pro forma net loss of 650,000 in Q3 2021. The top pay-TV providers now account for about 71.4 million […]

November 15, 2022

Research: 66% US homes have live pay-TV

Findings from Leichtman Research Group (LRG) indicate that 66 per cent of TV households in the US have some form of pay-TV service. The percentage of TV households that have a live pay-TV service (via cable, satellite, Telco, or Internet-delivered vMVPD) is down from 79 per cent in 2017, 88 per cent in 2012, and […]

October 24, 2022

Research: Online increasingly favoured TV source

Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers turn on first when they’re ready to watch. Highlights from the study: 1) Across the entire TV viewer base, live TV from a traditional pay-TV service remains the most common first stop for viewing. 28 per cent say […]

September 20, 2022

Research: US pay-TV sheds 1.9m subs in Q2

Data from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 92 per cent of the market – lost about 1,925,000 net video subscribers in Q2 2022, compared to a pro forma net loss of 1,235,000 in Q2 2021. The top pay-TV providers now account for about 72.2 million […]

August 15, 2022

Streaming Channels Data from Gracenote

Entertainment metadata and content IDs specialist Gracenote has launched Gracenote Streaming Channels Data aimed at enabling content discovery platforms better to connect consumers to programming on free ad-supported TV (FAST) channels as well as linear channels on virtual MVPD (vMVPD) services. By integrating this new solution, Gracenote says that content aggregators can now more effectively […]

May 24, 2022

Research: US pay-TV subs decline continues

Findings from Leichtman Research Group suggest that the largest pay-TV providers in the US – representing some 93 per cent of the market – lost about 1,955,000 net video subscribers in Q1 2022, compared to a pro forma net loss of 1,910,000 in Q1 2021, and 1,960,000 in Q1 2020. The top pay-TV providers now […]

May 18, 2022

Study: US pay-TV subs decline continues

Just over half (51 per cent) of TV content viewers in the US currently subscribe to a traditional cable/satellite service, according to the State of Pay TV, OTT & SVOD 2022 report from Horowitz Research. This represents another substantial decrease in traditional video subscriptions. The same survey in 2021 measured cable/satellite  penetration at 63 per […]

April 28, 2022

Report: US SVoD users overwhelmed by choice

The inaugural State of Play report from audience measurement, data and analytics specialist Nielsen highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18 per cent, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between […]

April 7, 2022