Advanced Television

vMVPD

Streaming Channels Data from Gracenote

Entertainment metadata and content IDs specialist Gracenote has launched Gracenote Streaming Channels Data aimed at enabling content discovery platforms better to connect consumers to programming on free ad-supported TV (FAST) channels as well as linear channels on virtual MVPD (vMVPD) services. By integrating this new solution, Gracenote says that content aggregators can now more effectively […]

May 24, 2022

Research: US pay-TV subs decline continues

Findings from Leichtman Research Group suggest that the largest pay-TV providers in the US – representing some 93 per cent of the market – lost about 1,955,000 net video subscribers in Q1 2022, compared to a pro forma net loss of 1,910,000 in Q1 2021, and 1,960,000 in Q1 2020. The top pay-TV providers now […]

May 18, 2022

Study: US pay-TV subs decline continues

Just over half (51 per cent) of TV content viewers in the US currently subscribe to a traditional cable/satellite service, according to the State of Pay TV, OTT & SVOD 2022 report from Horowitz Research. This represents another substantial decrease in traditional video subscriptions. The same survey in 2021 measured cable/satellite  penetration at 63 per […]

April 28, 2022

Report: US SVoD users overwhelmed by choice

The inaugural State of Play report from audience measurement, data and analytics specialist Nielsen highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18 per cent, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between […]

April 7, 2022

Research: 33% share Netflix password

Consumer research from Leichtman Research Group (LRG) finds that 83 per cent of US households have at least one streaming video service from fifteen top direct-to-consumer (DTC) and SVoD services; including 67 per cent of all households with Netflix. However, not all Netflix and other DTC services are paid for directly by those who use […]

March 30, 2022

Research: US sheds 4.7m pay-TV subs in 2021

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 93 per cent of the market – lost about 4,690,000 net video subscribers in 2021, compared to a pro forma net loss of about 4,870,000 in 2020. The top pay-TV providers now account for about 76.1 million subscribers […]

March 10, 2022

Report: Top 10 US SVoD services of 2021

Parks Associates has released its updated list of the top 10 US paid subscription OTT video services, based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker. The research firm reports that based on quarterly surveys of 10,000 US broadband households, more than 80 per cent of broadband households […]

December 21, 2021

Research: 19% US broadband homes vMVPD subs

Parks Associates’ latest Video Services Dashboard reports that 19% of US broadband households have a vMVPD service, an online pay-TV service that offer bundles of live channels via third-party connected devices. “Successful companies offer what consumers want: choice, control, convenience – but in innovative new ways; via multiple payment options and business models on ubiquitous […]

December 13, 2021

Research: US pay-TV Q3 sheds 650K subs

According to findings from Leichtman Research Group, the largest pay-TV providers in the US – representing about 93 per cent of the market – lost about 650,000 net video subscribers in Q3 2021, compared to a pro forma net loss of about 90,000 in Q3 2020. The top pay-TV providers now account for about 77 […]

November 19, 2021

fuboTV integrates with dentsu’s M1

fuboTV, the US sports-first live TV streaming platform, has announced it is now fully integrated with dentsu international’s M1 people-based identity and data platform. Advertisers can now leverage M1’s connected individual, device, and panel data across fuboTV’s Connected TV (CTV) inventory, including 50,000 live sports events per year as well as 100 + premium sports, […]

November 2, 2021