Findings from research firm Parks Associates Video Services Dashboard, part of its Consumer Insights Dashboard service, reveal that 82 per cent of US broadband households subscribe to at least one OTT service, up six points year-over-year, while 58 per cent subscribe to a traditional pay-TV service, down four points year-over-year. “The steady rise in online […]

Findings from analyst firm Leichtman Research Group suggest that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 1,895,000 net video subscribers in Q1 2021, compared to a pro forma net loss of about 1,955,000 in Q1 2020. The top pay-TV providers now account for […]

Findings from Leichtman Research Group indicate that 82 per cent of US households have at least one streaming video service from eleven top direct-to-consumer (DTC) and subscription video on-Demand (SVoD) services; 51 per cent of all households have three or more of these services. However, not all of these services are being paid for directly […]

Findings from analyst firm Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 5,120,000 net video subscribers in 2020, compared to a pro forma net loss of about 4,795,000 in 2019. The top pay-TV providers now account for about 81.3 […]

Findings from research firm Parks Associates reveal that 43 per cent of US broadband households with traditional pay-TV are likely to switch to a virtual multichannel video programming distributor (vMVPD) in the next 12 months. The research, found in Growth and Challenges for vMVPDs, shows that while the absence of live sports and live performances […]

Findings from Leichtman Research Group indicate that 60 per cent of US TV households have both a pay-TV service and at least one SVoD service. In addition, 20 per cent of TV households have an SVoD service but not pay-TV, 14 per cent only have a pay-TV service, and 6 per cent have neither pay-TV […]