The inaugural State of Play report from audience measurement, data and analytics specialist Nielsen highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18 per cent, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between […]

Consumer research from Leichtman Research Group (LRG) finds that 83 per cent of US households have at least one streaming video service from fifteen top direct-to-consumer (DTC) and SVoD services; including 67 per cent of all households with Netflix. However, not all Netflix and other DTC services are paid for directly by those who use […]

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 93 per cent of the market – lost about 4,690,000 net video subscribers in 2021, compared to a pro forma net loss of about 4,870,000 in 2020. The top pay-TV providers now account for about 76.1 million subscribers […]

Parks Associates has released its updated list of the top 10 US paid subscription OTT video services, based on estimated numbers of subscribers through September 2021 from the firm’s OTT Video Market Tracker. The research firm reports that based on quarterly surveys of 10,000 US broadband households, more than 80 per cent of broadband households […]

Parks Associates’ latest Video Services Dashboard reports that 19% of US broadband households have a vMVPD service, an online pay-TV service that offer bundles of live channels via third-party connected devices. “Successful companies offer what consumers want: choice, control, convenience – but in innovative new ways; via multiple payment options and business models on ubiquitous […]

According to findings from Leichtman Research Group, the largest pay-TV providers in the US – representing about 93 per cent of the market – lost about 650,000 net video subscribers in Q3 2021, compared to a pro forma net loss of about 90,000 in Q3 2020. The top pay-TV providers now account for about 77 […]

fuboTV, the US sports-first live TV streaming platform, has announced it is now fully integrated with dentsu international’s M1 people-based identity and data platform. Advertisers can now leverage M1’s connected individual, device, and panel data across fuboTV’s Connected TV (CTV) inventory, including 50,000 live sports events per year as well as 100 + premium sports, […]

Findings from Leichtman Research Group’s study, Pay-TV in the U.S. 2021, indicate that 71 per cent of TV households nationwide have some form of pay-TV service.  The percentage of TV households that have a live pay-TV service (via cable, satellite, Telco, or Internet-delivered vMVPD) is down from 82 per cent in 2016, 87 per cent […]

In an era of big data, personalisation is critical for marketers looking to develop authentic and meaningful relationships with consumers, suggests data, measurement and analytics company Nielsen in an Insights article. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants. Compared with the […]

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 1,230,000 net video subscribers in Q2 2021, compared to a pro forma net loss of about 1,505,000 in Q2 2020. The top pay-TV providers now account for about 77.6 […]