Dugout has announced its newest product, Dugout Boost, which it says provides brands “with a highly targeted and cost-efficient method to digitally activate their sponsorships of the world’s leading football clubs”. Utilising multi-dimensional data and audience segments generated by the recently launched Dugout FanPro product, Boost is a new solution to amplify and guarantee media exposure […]
Video advertising platforms Unruly and Tremor Video have released the results of a joint study that explores consumer attitudes, expectations and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study. Despite the impact that Covid-19 has had on […]
Findings from Hub Entertainment Research’s new study, Privacy + Piracy, highlight US consumers’ concerns about these two issues. Privacy: Consumers Are Not as Excited as the Industry about Addressable Advertising on Smart TVs, But are Leaving Their Data Vaults “Ajar” This reticence may hamper the wider rollout of addressable advertising on Smart TVs. But there […]
Investment bank Berenberg says that with the closing of the acquisition of the Meet Group, ProSiebenSat.1 now has an online dating business that has the potential to deliver broad-based revenue and profits growth. “Management has been very clear that the intention is to conduct an IPO for this business (although a trade sale might also […]
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker. Fifty-four per cent of respondents are no longer deferring campaigns and levels of optimism about the current business environment have improved. Twenty-one per cent […]
ITV’s premium advanced advertising platform, Planet V, has gone live. After almost 50,000 hours of development work customising and configuring this unique advertising proposition, ITV says Planet V will allow both advertisers and agencies control over the planning, purchasing and reporting of their campaigns across the ITV Hub. Deployed as a wholly self service solution, […]
The stresses on Europe’s commercial broadcasters continue. Rainer Beaujean, the Chairman of ProSieben’s (P7) Executive Board told German newspaper Handelsblatt that advertising revenues in September had fallen back but by less than 10 per cent. Beaujean said that October was shaping up in a similar vein. He did not provide the advertising outlook for the […]
Research from addressable TV provider Finecast suggest that consumers are more likely to engage with relevant TV ads. The Thinking Inside the Box study into TV viewing habits and addressable advertising in 2020 was conducted in collaboration with research and insight firm DRG, and was designed to understand both the viewer and the industry’s perceptions […]
Magnite, the independent, omnichannel sell-side advertising platform, has announced its expanded relationship with Discovery in support of its streaming service, dplay, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control for ad podding, inventory hierarchy, targeting, and real-time reporting. Magnite will also develop custom solutions to support Discovery’s product range and roadmap, as […]
Frameplay has announced its first global integration with Magnite, the independent omnichannel sell-side advertising platform, to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The companies said that the “combination of Frameplay’s industry-leading software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides […]