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Orange partners Dailymotion for localised advertising

Orange has signed an exclusive partnership with Dailymotion to deliver an integrated-advertising solution targeting specific audiences and localised content on Dailymotion’s video-sharing platform. Dailymotion’s video sharing platform reaches 114 million…

YouTube and Heineken targeted ad partnership

YouTube and Heineken targeted ad partnership

Brewer Heineken has signed a multimillion-euro advertising contract with Google to target consumers in Western Europe, the US and emerging markets. “The deal with Google will mainly focus on distributing…

TRA and NDS partner on ad track solutions

TRA, a media measurement and analytics software company, and NDS have formed a partnership to market TV advertising accountability solutions. TRA will integrate NDS Dynamic Audience Measurement data into TRA’s…

Targeted ads won’t mean more budget

The more things change the more they stay the same? Is this the lesson of the last few years and the TV advertising market? For many years now niche channels…

Hulu forecasts $450m for 2011, downbeat on international

Hulu forecasts $450m for 2011, downbeat on international

Speaking at IP&TV World Forum this morning Johannes Larcher, SVP International with Hulu, revealed the company turned over $260 million in 2010 and is forecasting $450 million for 2011 with…

TV Anytime files ad-insertion patent

Motive Television’s subsidiary Adecq Digital (TV Anytime) has filed for a new patent for its Bestv technology. The patent, filed in Spain on February 11th but with plans to be…

NDS addressable advertising for DirecTV

NDS is working with DirecTV, the US DTH prvider, to deliver addressable advertising insertion technology and enhanced audience measurement capabilities on the platform. NDS will deliver key elements of its…

Darcey: Sky+ will provide targeted ads

Darcey: Sky+ will provide targeted ads

Speaking to advertising industry body ISBA in London Mike Darcey, COO of BSkyB, confirmed the operators commitment to targeted advertising and said Sky AdSmart – already used online with Sky…

Omnicom deals target online ads

Global marketing service group Omnicom has struck what it claims are industry-first partnerships with AOL, Yahoo and Microsoft, to gain direct access to the Internet companies’ consumer data. The deals,…

Research: Yahoo study reveals TV’s future is online

In order to make sense of the new landscape for brands and agencies created by the convergence of TV and Internet, Yahoo recently partnered with Ipsos OTX MediaCT, surveying DSL-connected…