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Shazam poaches BBC’s Danker

Shazam poaches BBC’s Danker

Shazam the media engagement company, has hired Daniel Danker as Chief Product Officer.  In this newly created position, Danker will be responsible for leading the product expansion of the Shazam…

Tesco launches personalised Clubcard TV

As revealed February 11 by advanced-television.com, UK supermarket retailer Tesco has confirmed the launch of Clubcard TV to its 16 million Clubcard loyalty card customers. Hundreds of movies and TV…

ComScore: Online video market maturing

According to digital measurement and analytics specialist comScore, the coming year will present marketers with a range of opportunities to connect and engage with consumers. The findings are contained in…

Sky confirms targeted ads

BSkyB used its results to confirm the launch of targeted advertising to its customer base this summer. Its Cisco Videoscape (formerly NDS) AdSmart technology stores the ads on the set-top…

Gracenote and INVIDI team for targeted ads

Gracenote is teaming with INVIDI, a specialist in advanced television advertising solutions, to develop an addressable advertising system that can identify what TV programmes and commercials viewers are watching in…

66% mobile phone video usage in-home

Research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence suggests that 63 per cent of digital video screening on mobile phones does not happen on-the-go,…

Sky targeted ads next summer

Sky followed up Virgin’s new commitment to targeted advertising with its own promising AdSmart from next summer. Sky AdSmart will launch in seven million homes on Sky’s wholly owned channels,…

Virgin renews target advertising commitment

Virgin Media says it will start targeted advertising ‘soon’ but that it would launch a full-scale service in 2013. Virgin originally promised targeted services for the second quarter of 2012…

C4 and Capablue: Second screen ads are the future

Capablue, a specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising…

NAGRA, Kantar Media subscriber behaviour collaboration

NAGRA, the digital TV division of the Kudelski Group and audience research and competitive intelligence specialist Kantar Media are to collaborate in the area of subscriber behaviour, with the aim…

Research: Shazam extends ad engagement

Research: Shazam extends ad engagement

Shazam, the media engagement company, has published the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising. The findings…

German connected device owners super media content consumers

Digital entertainment innovator Rovi Corporation, and media strategy and research company Decipher Research, have released the phase one results of a three-part study exploring connected TV device usage and advanced…

AOL On new connected TV app, adds TiVo

The AOL On Network has launched version 2.0 of its connected TV app. Formerly known as AOL HD, The AOL On app will feature ad-serving capabilities at launch, and will…

Don’t follow me

In the latest issue of Euromedia we publish our annual STB Survey taking the temperature of the segment. Casual observers might think ‘cooling’ would be the obvious answer as Smart…

KIT digital, Civolution join Social TV revolution

Video management software and services company KIT digital is teaming up with Civolution, a provider of technology and solutions for identifying, managing and monetising media content, to offer a solution…

Simulmedia, TiVo address audience fragmentation problem

Targeted television advertising specialist Simulmedia and DVR pioneer TiVo have expanded their set-top box data partnership deploying datasets better to address what is seen as TV’s growing audience fragmentation problem.…